Job Description
We are hiring a Digital Marketing Executive to plan and execute digital campaigns and support content and brand development for a packaging solutions company based in Karachi.
The role is on-site, full-time, and requires hands-on execution across paid and organic channels to drive leads and e-commerce orders.
Key responsibilities include:
- Plan and execute digital marketing campaigns across paid and organic channels (social media, search, display, email) to drive leads and e-commerce orders.
- Create, edit and publish engaging content for social platforms and the company website to improve brand awareness and customer engagement.
- Manage social media accounts, build content calendars, and interact with followers to grow audience and community.
- Run paid social campaigns (Facebook Ads Manager or equivalent) and support Google Ads activity; set up tracking, UTM tagging, and monitor campaign performance.
- Use analytics (Google Analytics) to monitor performance, run A/B tests, interpret metrics and recommend data-driven improvements.
- Optimize content for basic on-page SEO and assist with packaging imagery; brief designers and edit creative assets.
- Prepare reports on campaign performance and contribute to continuous improvement of marketing tactics.
Job Specification
- Experience: Minimum 2 years practical experience in digital marketing.
- Platforms & Tools: Facebook, Instagram, LinkedIn content creation and scheduling; Facebook Ads Manager (or equivalent); basic Google Ads exposure; Google Analytics; UTM tagging.
- Technical: Basic on-page SEO; A/B testing; campaign tracking and performance reporting.
- Content & Creative: Strong copywriting and visual sense; ability to brief designers and edit assets; experience with short-form video content is a plus.
- Software: Comfortable with MS Office; basic image editing tools (Canva, Photoshop or similar).
- Other: Experience using content calendars, community management, customer engagement best practices; analytical mindset.
Job Rewards and Benefits
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