Job Description
Company overview
Role summary
We are seeking a Specialist Social Media Manager to build institutional presence, engage learners and stakeholders, and support program recruitment and communications. This role reports to the Head of Communications and works closely with program coordinators, instructional designers and operations teams.
Responsibilities
- Develop and execute a content strategy for social platforms (Facebook, Instagram, LinkedIn, YouTube) aligned to program objectives and institutional priorities.
- Create and manage an editorial calendar, scheduling posts, campaigns and community initiatives to drive awareness and enrollment.
- Produce and edit multimedia content including short videos, reels, graphics and carousel posts using brand guidelines.
- Monitor audience engagement; respond to comments and messages professionally and escalation issues when needed.
- Track performance with analytics (reach, engagement, conversions); prepare weekly and monthly reports with actionable recommendations.
- Collaborate with program teams to translate academic and administrative updates into social content.
Job Specification
Experience
- 3+ years of professional social media experience with demonstrable portfolio.
- Proven experience creating and executing social media strategies for education, nonprofit or institutional clients with demonstrable growth in engagement and reach.
Content creation
- Short-form video production, basic motion editing, photography and graphic design (Canva, Adobe Spark or Adobe Creative Cloud basics).
Platforms & tools
- Facebook Business Manager, Instagram, LinkedIn Pages, YouTube channel management, scheduling tools (Hootsuite, Buffer, Later or similar).
Advertising
- Experience with paid social advertising, campaign setup, audience targeting, A/B testing and budget optimization.
Analytics
- Ability to analyze metrics (Google Analytics, native social insights) and turn results into recommendations and reports.
Communication
- Excellent written communication and copywriting; strong proofreading skills.
Community management
- Responding to inquiries, moderating comments, escalating sensitive issues appropriately.
Project coordination
- Managing editorial calendars and meeting deadlines while working with cross-functional teams.
#J-18808-Ljbffr
