Job Description
Company: Carpe Diem, IT & software development firm based in Karachi.
Role Overview: Seeking an experienced Digital Marketing Manager to lead strategy, execution, and measurement of performance-driven digital campaigns supporting client growth and company brand presence. Hands-on leader combining technical digital expertise with team coordination and client-facing communication.
Responsibilities
- Develop and own end-to-end digital marketing strategies across paid media, SEO, content, email, and social channels to drive qualified leads and scalable growth.
- Plan, launch, and optimize paid campaigns (Google Ads, Meta, programmatic where applicable) with clear KPIs, budget allocation, and performance reporting.
- Coordinate with media buying, creative, and development teams to deliver landing pages, tracking, and campaign assets that maximize conversion rates.
- Implement and maintain analytics, tracking, attribution models and dashboards (Google Analytics, GA4, Tag Manager, UTM strategy) to measure ROI and inform decisions.
- Lead campaign optimization, conversion rate optimization, and A/B testing to improve performance.
- Present performance reports and recommendations to senior stakeholders or clients.
Job Specification
Must-have
- Minimum 4 years of relevant digital marketing experience with demonstrated campaign ownership.
- Proven experience planning and executing multi-channel paid media campaigns (Google Ads, Meta Ads).
- Hands-on experience with analytics tools: Google Analytics/GA4, Google Tag Manager, data-driven attribution, and dashboarding (Looker Studio or similar).
- Solid understanding of SEO best practices, on-page optimization, keyword research, and technical SEO coordination.
- Experience with conversion rate optimization, A/B testing frameworks, landing page optimization, and experimentation tools.
- Familiarity with email marketing platforms, marketing automation flows, and lead nurturing strategies.
- Proficiency in campaign setup, tracking (UTMs), reporting, and extracting actionable insights from performance data.
- Strong project management skills and ability to coordinate cross-functional teams.
- Excellent communication and stakeholder management skills.
Preferred
- Professional certifications such as Google Ads, Google Analytics/GA4, Meta Blueprint.
- Knowledge of programmatic or DSP platforms.
- Experience with CRM integrations and data pipelines.
Job Rewards and Benefits
- Communication
- Health Insurance
- Incentive Bonus
- Leaves
- Medical
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