Job Description : Company: K Bloom
Location: Karachi, Pakistan (on-site)
Overview:
Lead brand strategy and drive measurable growth for a skincare and beauty brand inspired by Korean skincare.
Responsibilities
- Design and implement integrated marketing campaigns, product launches, and promotions to grow brand awareness and sales.
- Plan, coordinate and manage events, activations, and campus or corporate partnerships to promote the brand.
- Develop and maintain brand positioning, messaging, and visual identity across channels.
- Collaborate with sales, product, creative teams and external partners to deliver campaigns on time and on budget.
- Monitor market trends and competitor activity to identify opportunities and inform strategy.
- Track campaign performance and sales impact; use data to optimize tactics and report results to leadership.
- Manage stakeholder relationships and represent the brand in partner meetings and activations.
Job Specification
- 4–5 years of brand management experience, ideally in beauty or skincare brands.
- Proven track record of driving sales through marketing initiatives and meeting targets.
- Strong knowledge of branding, positioning, and visual identity development.
- Experience planning and executing events, activations, and partnership programs.
- Excellent communication, negotiation and stakeholder-management skills.
- Ability to manage multiple projects in a fast-paced environment and meet deadlines.
- Analytical mindset with experience measuring campaign performance and reporting ROI.
- Familiarity with Korean skincare trends is a plus.
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