Job Type: Full-time, Permanent
Project Location(s): Lahore, Pakistan
Education: Bachelor's degree in Marketing, Business, or a related field.
Job Responsibilities
- Execute and optimize paid advertising campaigns on Google Ads, LinkedIn, and Meta platforms .
- Plan and manage SEO strategies to improve website traffic and search engine rankings.
- Develop and manage email marketing campaigns and lead forms.
- Create compelling ad copy tailored to technical and corporate audiences.
- Design and deliver presentations for the monthly webinars.
- Monitor and report campaign performance using Google Analytics , SE Ranking , and ad platform insights.
- Collaborate with the sales and business development teams on campaign strategies and lead generation initiatives, and align marketing efforts.
- Collaborate with the design and development teams on UI/UX testing and website improvements .
- Assist in creating promotional material and campaign content for training and software products .
- Conduct competitor research , market analysis , and audience segmentation .
- Support lead generation and outreach using io and CRM tools.
As our ideal candidate, you should have:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 3 years of experience in digital marketing, preferably B2B.
- Proven experience managing Google Ads , LinkedIn Ads , and Meta campaigns .
- Solid understanding of SEO , SEM, email marketing , and performance reporting .
- Strong English conversational and writing skills.
- Proficient in tools like Google Analytics, Google Search Console, Google Tag Manager, SE Ranking, Canva, Brevo, and WordPress .
- Knowledge of current SEO trends with relevance to technical content.
- Experience in creating and delivering professional presentations using PowerPoint or similar tools .
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