Job Description
Social Gravity is a digital marketing agency in Pakistan serving startups, growing businesses, and established enterprises. The company develops brands, websites, and measurable digital marketing strategies focused on visibility, qualified leads, and customer engagement.
We are seeking a Social Media Marketing Manager to lead social media strategy and execution for the agency and its clients from our Faisalabad office.
- Develop and implement platform-specific social media strategies aligned with brand and business objectives.
- Plan content calendars, coordinate creative production, and publish engaging posts across relevant channels.
- Manage community engagement, respond to comments and messages, and maintain consistent brand voice.
- Monitor trends, audience behavior, and competitor activity to identify growth opportunities.
- Coordinate paid social campaigns, optimize performance, and track reach, engagement, leads, and conversions.
- Prepare performance reports with insights and actionable recommendations for clients and internal stakeholders.
- Collaborate with designers, copywriters, web specialists, and other team members.
Job Specification
- Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and relevant social media management tools.
- Ability to create content strategies, editorial calendars, captions, briefs, and campaign concepts.
- Experience with Meta Ads Manager, audience targeting, budget monitoring, and campaign optimization.
- Proficiency in social media analytics, reporting, KPI tracking, and insight generation.
- Copywriting, editing, proofreading, and visual content coordination skills.
- Understanding of SEO, digital marketing funnels, lead generation, and conversion-focused campaigns.
- Communication, project management, organization, and client-handling abilities.
- Ability to manage multiple accounts, meet deadlines, and use data to improve creative performance.
Job Rewards and Benefits
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