Job Description
Orabe Perfumes is seeking a Branding and Marketing Manager based in Multan to strengthen its market presence, increase consumer engagement, and support growth of its fragrance portfolio through integrated marketing initiatives.
Responsibilities
- Develop and execute brand strategies aligned with business objectives and target customer segments.
- Plan and lead product launches, coordinating cross-functional teams for timely market introductions.
- Design and manage digital marketing campaigns across social media and performance advertising platforms.
- Oversee content planning, creation, approval, management, and distribution.
- Monitor campaign performance, customer engagement, conversion trends, and brand visibility.
- Coordinate with creative, sales, product, and external partners to maintain consistent brand messaging.
- Research consumer behavior, competitor activity, and market trends to inform positioning and campaign decisions.
- Prepare marketing plans, performance reports, and recommendations for business leadership.
Job Specification
- Demonstrated experience developing and implementing brand and marketing strategies for consumer products.
- Strong knowledge of social media marketing, performance advertising, content marketing, and digital campaign optimization.
- Experience coordinating product launches and managing cross-functional stakeholders.
- Ability to create clear briefs, campaign plans, content calendars, and performance reports.
- Competence in interpreting campaign metrics, customer insights, conversion data, and return on advertising spend.
- Strong copy review, communication, presentation, negotiation, and project management skills.
- Creative judgment with attention to brand consistency, visual identity, messaging, and customer experience.
- Working knowledge of analytics, advertising, content management, and collaboration platforms.
Job Rewards and Benefits
Incentive Bonus
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