Performance Marketer

Techdots · India

FULL TIME

Job Description

About the Role

TechDots is looking for a Performance Marketer with SaaS experience who knows how to turn paid campaigns into actual business results. You’ll be managing and optimising campaigns across the UK and US markets, working closely with our marketing, content, design, SEO, and sales teams.

What You’ll Do

Plan, launch, and manage campaigns across Google Ads, Meta Ads, and LinkedIn Ads
Build performance strategies for SaaS products and services
Research UK & US audiences, competitors, and market trends
Optimise campaigns for leads, demos, conversions, and customer acquisition
Track key metrics like CPL, CPA, CAC, ROAS, and conversion rates
Run A/B tests across ads, audiences, creatives, and landing pages
Work with content, design, SEO, and sales teams to improve campaign performance
Analyse results and turn the data into clear, actionable insights
Keep testing, learning, and finding ways to make campaigns perform better

What You Bring

2-4+ years of performance marketing experience
Proven experience in SaaS / B2B SaaS marketing
Hands-on experience with Google Ads and Meta Ads; LinkedIn Ads is a plus
Strong understanding of SaaS funnels, lead generation, and customer acquisition
Experience targeting UK and US markets
Strong analytical and optimisation skills
Knowledge of GA4, GTM, and conversion tracking is a plus
Good Communication Skills

What We’re Looking For

We’re looking for someone who gets SaaS, understands how to reach the right audience, and knows how to turn ad spend into measurable results. If you’re the kind of person who sees a campaign that’s underperforming and immediately thinks, "Okay, let's figure out why," - we’d love to hear from you.

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Company	Techdots
Location	India
Type	FULL TIME
Niche	marketing