Director of Ecommerce Growth

R2 Global · Fort Lauderdale, Florida

FULL TIME

Job Description

Job Title:

Director of Ecommerce Growth

Location

Fort Lauderdale, FL (onsite)

Department:

Marketing / Digital Commerce

Reports To:

Chief Marketing Officer (CMO)

Position Summary

The Director of Ecommerce Growth is responsible for driving the company’s digital commerce strategy, growth, and performance across all online channels. This role oversees the end-to-end eCommerce operations, including Shopify site management, digital marketing, conversion optimization, merchandising, analytics, and customer experience. The ideal candidate has a proven track record of scaling eCommerce revenue and deep experience with the Shopify ecosystem, including third-party integrations, apps, and performance optimization.

Key Responsibilities

Strategic Leadership

Develop and execute a comprehensive eCommerce strategy to drive revenue growth, customer acquisition, retention, and profitability.

Lead digital initiatives that enhance the brand’s online presence and customer journey.

Collaborate with executive leadership to align eCommerce goals with broader business objectives.

Shopify Management

Oversee the management, optimization, and performance of the Shopify storefront(s).

Implement and maintain Shopify Plus features, apps, and custom integrations to improve functionality and user experience.

Partner with developers and designers to enhance site design, navigation, and checkout processes.

Marketing & Conversion Optimization

Drive paid and organic traffic through SEO, SEM, email, social media, and affiliate channels.

Oversee A/B testing, personalization, and conversion rate optimization strategies.

Utilize analytics tools (Google Analytics, Shopify Analytics, etc.) to measure KPIs and inform data-driven decisions.

Merchandising & Operations

Oversee online merchandising, product assortment, pricing strategy, and promotional campaigns.

Partner with supply chain and fulfillment teams to ensure seamless order management and customer satisfaction.

Team Leadership

Build and lead a high-performing eCommerce team, including digital marketing, content, and operations staff.

Foster a culture of innovation, collaboration, and accountability.

Qualifications

Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

10+ years of progressive experience in eCommerce, with at least 5 years in a senior leadership role

Expert knowledge of Shopify and Shopify Plus

, including app integrations, APIs, and custom development.

Proven success in scaling DTC (Direct-to-Consumer) revenue and improving conversion rates.

Strong understanding of digital marketing, UX/UI, analytics, and omnichannel commerce.

Excellent leadership, project management, and communication skills.

Compensation &

Benefits

Salary up to $200k

Performance-based bonus

Health, dental, and vision insurance

401(k) with company match

Generous PTO and flexible work arrangements

Company	R2 Global
Location	Fort Lauderdale, Florida
Type	FULL TIME
Niche	Sales and marketing managers

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