Job Description
The Performance Marketing Specialist will manage paid advertising campaigns across Google, Meta, LinkedIn, and other relevant digital platforms.
The role focuses on generating qualified B2B leads for ISO certification, professional training, sustainability and ESG services, auditing, assurance, and business compliance solutions.
This performance-driven role requires demonstrating how advertising activities contribute to qualified leads, sales opportunities, and revenue growth.
Key Responsibilities
- Develop and implement performance marketing strategies for Pakistan, UAE, GCC, and international markets.
- Plan, launch, manage, and optimize paid campaigns on Google Search, Display, YouTube, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Conduct keyword research, audience research, competitor analysis, and market segmentation.
- Create campaign structures based on services, industries, countries, and target customer groups.
- Develop advertising copy, campaign messages, calls to action, and creative briefs.
- Coordinate with graphic designers and content team members to produce campaign creatives.
- Build and manage retargeting campaigns.
Job Specification
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, Information Technology, or a related field.
- At least 2–4 years of practical experience in performance marketing or paid digital advertising.
- Proven experience managing Google Ads and Meta Ads campaigns.
- Experience with LinkedIn Ads highly preferred.
- Demonstrated experience generating leads through paid advertising.
- Good understanding of B2B marketing and longer sales cycles.
- Hands‑on experience with Google Analytics 4 and Google Tag Manager.
- Understanding of conversion tracking, UTM parameters, pixels, event tracking, and attribution.
- Ability to analyze campaign data and make evidence‑based optimization decisions.
- Strong working knowledge of Microsoft Excel or Google Sheets.
- Good written English and ability to prepare professional advertising copy.
- Ability to manage multiple campaigns and meet deadlines.
- Applicants should be able to provide examples of campaigns they have personally managed.
Job Rewards and Benefits
- Gratuity
- Health Insurance
- Incentive Bonus
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