Job Description: Overview
Salesnest is seeking a Shopify Growth & Ads Manager to support direct-to-consumer brands from its Islamabad-based team. This full-time, on-site role focuses on managing Shopify stores, improving customer journeys, and scaling paid acquisition across Meta and TikTok.
Key Responsibilities
- Manage Shopify store operations, merchandising, product presentation, landing pages, and conversion-rate improvement initiatives.
- Plan, launch, monitor, and optimize Meta campaigns across Facebook and Instagram for acquisition and retargeting.
- Manage TikTok advertising, including audience setup, creative testing, budget allocation, and scaling winning campaigns.
- Track ROAS, CPA, CTR, CPC, conversion rate, revenue, and other performance indicators to guide decisions.
- Coordinate creative testing and translate campaign insights into stronger ads, offers, and customer experiences.
- Prepare performance reports, identify growth opportunities, and recommend actions to improve profitability.
- Maintain testing, measurement, and optimization processes across stores and advertising accounts.
Job Specification:
- At least 2 years of hands-on experience managing Shopify stores and paid social campaigns.
- Strong working knowledge of Meta Ads Manager, campaign structures, pixels, events, audiences, retargeting, and budget optimization.
- Practical experience with TikTok Ads, creative testing, campaign scaling, and performance analysis.
- Ability to interpret ROAS, CPA, CTR, CPC, conversion rate, revenue, and funnel metrics.
- Knowledge of Shopify analytics, conversion-rate optimization, merchandising, product pages, and checkout journeys.
- Competence in testing ad creatives, hooks, copy, offers, landing pages, and audience segments.
- Strong spreadsheet, reporting, communication, prioritization, and problem-solving skills.
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