Job Description
Target Pet Feeds is a Karachi-based pet food manufacturer producing nutritionally rich pet feeds that meet international standards.
Responsibilities
- Develop and execute social media strategies aligned with brand positioning, product launches, and marketing goals.
- Plan and maintain content calendars for Facebook, Instagram, TikTok, and LinkedIn.
- Create, coordinate, and publish captions, graphics, short-form videos, product stories, and educational pet-care content.
- Monitor comments, messages, mentions, and online conversations while maintaining a professional brand voice.
- Coordinate with design, production, and marketing stakeholders to ensure accurate product communication.
- Track reach, engagement, audience growth, conversions, and campaign performance.
Job Specification
- Strong understanding of social media strategy, content planning, and community management.
- Ability to create engaging written, visual, and short-form video content for digital platforms.
- Practical knowledge of Facebook, Instagram, TikTok, LinkedIn, and platform analytics.
- Experience with content scheduling, social listening, paid campaign coordination, and performance reporting.
- Strong copywriting, editing, storytelling, and visual communication skills.
- Ability to use Canva, Meta Business Suite, scheduling platforms, and basic video-editing software.
- Creative thinking, attention to detail, responsiveness, and ability to manage multiple deadlines.
- Interest in pets, animal nutrition, consumer brands, or food products is advantageous.
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