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HR Ways · India
Hiring for a Certified US-based Digital Marketing Agency, focused on maximizing your Marketing ROI.
The Senior Manager – Search Engine Marketing owns the company's complete SEO and Paid Media functions, directly leading the SEO Manager and Ads Manager and overseeing the Specialists and Executives working under them.
This role requires strong and balanced command of both SEO and Paid Media. You should have enough technical and strategic depth to challenge either Manager, review strategies, identify gaps, spot mistakes, understand performance, and guide both departments toward better outcomes.
You are not expected to execute every task yourself. You are accountable for ensuring the right work is being done, correctly, on time, and to the standard our clients are paying for.
Non-Negotiable Requirements
7–8+ years of Search Engine Marketing experience, with substantial exposure to both SEO and Paid Media.
Proven agency experience leading Managers, Specialists, and Executives across multiple US-based client accounts.
Technical, On-Page, Off-Page & Local SEO
Google Business Profile & Local Search
Google Ads, Microsoft Bing Ads & Local Services Ads
Keyword, Search Intent & Competitor Strategy
GA4, GTM, Conversion Tracking & Attribution
Landing Pages & CRO
AI Search / Answer Engine visibility
Strong understanding of lead-generation performance metrics across both organic and paid search
Exceptional attention to detail with very low tolerance for preventable mistakes, weak QA, incomplete work, or missed deliverables
Strong reporting, analytical, and presentation skills
Excellent written and spoken English with confidence to participate in leadership and occasional client meetings
Proven ability to build and enforce systems, SOPs, QA frameworks, and accountability mechanisms
Strong awareness of Google algorithm changes, advertising platform updates, AI Search, and evolving Search best practices.
Key Responsibilities
Own and lead the company's complete SEO and Paid Media operational functions
Directly manage, coach, and develop the SEO Manager and Ads Manager
Ensure both Managers effectively manage workloads, deadlines, QA, team performance, and client deliverables
Maintain visibility into the performance and operational health of both departments
Identify technical, resource, process, leadership, and capability gaps before they affect clients
Step into strategic or technical discussions when senior intervention is required without becoming the routine executor
Build strong Managers and teams capable of operating reliably without constant senior-management intervention
Ensure every SEO and Paid Media client receives everything they are paying the company for — correctly, completely, and on time.
Ensure every recurring deliverable has an owner, deadline, completion status, and QA mechanism
Maintain visibility into agreed client packages and scopes
Ensure monthly activities are properly planned instead of being pushed toward end-of-month execution
Regularly audit accounts to confirm actual delivery matches contracted scope
Identify missed, delayed, incomplete, or below-standard deliverables before they become client-facing issues
Ensure scope and strategy changes are documented and communicated
At any point, the department should be able to answer:
What was promised What was due Who owned it Was it completed Was it QA'd?
Own overall Search strategy across SEO + Paid Media
Ensure organic and paid teams share intelligence and do not operate in silos
Guide strategy around search demand, keywords, intent, local visibility, GBP, LSA, paid search, competitors, CRO, lead quality, and AI Search
Ensure Paid Search data informs SEO opportunities and SEO insights influence Paid Media strategy where relevant
Maintain department-level visibility into core performance metrics
Paid Media: CPL, conversion rate, lead volume/quality, budget utilization, ROAS/revenue metrics where applicable, tracking accuracy and campaign efficiency.
SEO: organic visibility, qualified traffic, local/map visibility, rankings, GBP performance, technical health, organic leads/conversions and authority growth.
Require Managers to explain:
What happened Why What did we learn What are we doing next?
Establish and enforce QA frameworks, SOPs, checklists, launch processes, and approval standards
Ensure appropriate QA for campaigns, tracking, SEO implementations, optimizations, reporting, and high-risk changes
Track preventable mistakes and perform root-cause analysis
Fix the process or system behind recurring errors, rather than repeatedly correcting individual incidents
Ensure learnings from mistakes and successful tests are incorporated into departmental processes
Preventable client-facing errors, tracking accuracy, and QA compliance are already central expectations in the existing performance framework.
The Senior SEM Manager owns the SEO and Paid Media technical teams, not CSMs or Project/Delivery Managers.
Keep CSMs proactively informed about performance, completed work, risks, delays, major optimizations, strategy changes, and relevant algorithm/platform developments
Ensure CSMs have sufficient technical context to confidently communicate with clients
Flag concerns before they become client escalations
Participate in internal strategy meetings and occasionally join VIP client calls, QBRs, or escalations when senior Search expertise is required
Coordinate with Web, Content, Creative, Automation, and other functions where Search outcomes depend on them
Own the accuracy and quality of SEO and Paid Media reporting
Ensure reports explain performance and outcomes, not simply activities completed
Maintain strong awareness of Google Search updates, Ads changes, Local Search/GBP, LSA, Microsoft/Bing, AI Overviews, AI Search, competitor strategies, and emerging opportunities
Translate important industry changes into clear departmental actions
Drive appropriate use of AI and automation to improve research, QA, analysis, reporting, and productivity
Convert successful approaches into repeatable playbooks and SOPs
Strong familiarity with:
SEO: SEMrush, Ahrefs, GSC, Screaming Frog, GBP, and Local Rank Tracking
Paid: Google Ads, Microsoft Ads, LSA, and relevant Paid Social platforms
Analytics: GA4, GTM, Looker Studio and lead/call attribution platforms
Operations: ClickUp or similar
AI & Automation: Practical use for research, analysis, QA, reporting, and operational efficiency
Commanding, confident, and mature leader
Highly analytical and extremely attentive to detail
Sets a high-quality bar and doesn't accept "done" without knowing it was done correctly
Can challenge experienced Managers without unnecessarily micromanaging
Calm, logical, and decisive under pressure
Proactively identifies problems before clients or leadership discover them
Holds Managers and teams accountable for both quality and outcomes
Looks for permanent solutions instead of repeatedly fixing the same problems
Strong communicator across technical teams, CSMs, clients, and leadership
Continuously learning and adapting as Search evolves
This Role Is Not for You If You
Are predominantly an Ads specialist with only surface-level SEO knowledge — or vice versa
Prefer personally executing everything instead of developing Managers and systems
Tolerate repeated mistakes, inconsistent QA, or missed deliverables
Measure success through activity rather than client outcomes
Need senior leadership to repeatedly identify problems for you
Avoid difficult accountability conversations
Other Details:
Location : Lahore (On-site)
Experience: 7+ years
Days & Timing: Monday to Friday -5:00 PM- 2:00 AMPKT (Night Shift)
About HR Ways: HR Ways is an award-winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide, ranging from the world's biggest SaaS Companies to the most competitive Startups. We have entities in Dubai, Canada, the US, the UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other parts of the world. Join our WhatsApp Channel to stay updated, or visit to learn more.
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| Company | HR Ways |
| Location | India |
| Type | FULL TIME |
| Niche | marketing |