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InnovAsian · Tukwila, WA, United States
The Senior Director of Sales, Prepared Foods is accountable for the profitable growth, commercial strategy, organizational capability, and long-term success of the Prepared Foods business.
Reporting to the Vice President of Sales, this role leads the Prepared Foods organization and drives growth through strategic customer development, innovation commercialization, team leadership, and cross-functional execution. The Senior Director balances near-term performance with long-term business objectives.
Primary Duties & Responsibilities
STRATEGIC BUSINESS LEADERSHIP
•Develop and execute the Prepared Foods growth strategy, including revenue, profitability, distribution, and innovation objectives.
•Identify and prioritize opportunities across customers, channels, and product platforms.
•Partner with executive leadership to align commercial priorities with long-term business goals.
•Monitor market trends, customer strategies, and competitive activity to identify emerging opportunities and risks.
•Support manufacturing utilization and long-range growth planning through strategic customer and product development.
CUSTOMER & REVENUE LEADERSHIP
•Deliver annual revenue, volume, profit, and market share objectives.
•Serve as executive sponsor for key customer relationships, strategic partnerships, and major growth initiatives.
•Lead executive-level customer engagement, negotiations, business reviews, and joint business planning.
•Drive new business development, distribution gains, private label opportunities, and customer expansion.
•Partner with sales leaders to close opportunity gaps and accelerate account growth.
COMMERCIAL EXCELLENCE & BUSINESS MANAGEMENT
•Drive forecasting accuracy, pipeline visibility, and opportunity management across the Prepared Foods organization.
•Establish KPIs, scorecards, and business reviews that highlight performance, risks, and opportunities.
•Ensure CRM discipline and consistent documentation of customer activity, commitments, and pipeline progression.
•Manage trade spend, customer investments, and promotional funding to maximize return on investment.
•Provide clear business reviews, forecasts, and recommendations to senior leadership.
TEAM LEADERSHIP & TALENT DEVELOPMENT
•Lead, coach, and develop a high-performing sales organization.
•Establish clear goals, expectations, performance standards, and accountability measures.
•Recruit, retain, and develop top sales talent.
•Lead regular coaching, performance reviews, succession planning, and career development discussions.
•Foster a culture of ownership, collaboration, transparency, continuous improvement, and results.
CROSS-FUNCTIONAL LEADERSHIP
•Align Sales, Operations, Supply Chain, Finance, Marketing, Customer Service, QA, and R&D around customer commitments and growth initiatives.
•Lead commercialization from customer commitment through successful launch and implementation.
•Remove barriers affecting growth, service, profitability, or execution.
•Influence organizational decisions through customer insights, market intelligence, and commercial expertise.
Performance Standards
Core Values
These are the fundamental beliefs of what leads to success at InnovAsian Cuisine. These values are the basis for our performance standards. The people that exhibit these values in their work will experience continued success:
•COMMUNICATION (DYNAMIC & HONEST)
•TEAMWORK
•INTEGRITY
•INNOVATION
•CUSTOMER FOCUS
Guiding Behaviors
These are standards that we use and behaviors that we model at InnovAsian Cuisine, which drive our actions in decision making and in working with each other and our customer and vendor partners:
•OPEN MINDEDNESS
•TRANSPARENCY
•PASSION
•RESPECT
•CULINARY EXCELLENCE
•TEAMWORK
•Encourages teamwork and cooperation.
•Strives to create a cohesive team and positive environment.
•Resolves workplace conflicts.
•Maintains a fair, inclusive and harassment free environment.
•Establishes trust and confidence with coworkers.
COMMUNICATION
•Communication is clear, concise, and meaningful.
•Listens actively and responds appropriately.
•Receives and provides constructive feedback.
•Offers honest and relevant perspective.
INTEGRITY
•Treats people with respect.
•Act with humility and admit your mistakes.
•Follow the rules and policies put forth to guide professional behavior.
•Work collaboratively and give credit where it’s due.
CUSTOMER FOCUS
•Has strong listening skills that help in understanding the needs of customers.
•Builds rapport with customers easily which makes it easy to interact with them and offer great service.
•Great at following up with clients and makes sure they are updated on matters relating to their transactions.
•Handles complaints and difficult situations with customers with much ease.
ORGANIZATION
•Plans, prioritizes, and organizes work appropriately.
•Utilizes resources effectively.
•Identifies and works to solve problems as they arise.
•Responsibly manages supplies, inventory, and equipment to reduce waste and maximize efficiency.
LEADERSHIP
•Maintains a strong working relationship with team and peers.
•Effectively diffuses situations when conflicts arise.
•Takes steps to develop mutual trust and respect among team and peers.
•Serves as a leadership role model and is viewed by others as a leader.
OTHER MEASURES FOR SUCCESS
•10+ years of progressive sales leadership experience within CPG, foodservice, prepared foods, or a related industry.
•Proven track record of delivering profitable growth through customer development, innovation, and strategic account leadership.
•Experience leading and developing high-performing sales teams.
•Strong business acumen in forecasting, financial management, planning, and commercial strategy.
•Exceptional communication, negotiation, presentation, and relationship-building skills.
•Proficiency with CRM platforms and Microsoft Office Suite.
Preferred
•Bachelor’s degree in Business, Marketing, Sales, or a related field.
•Experience in private label, grocery, foodservice, and prepared foods channels.
•Experience leading commercialization, innovation launches, and large-scale growth initiatives.
•Experience building and scaling teams during periods of rapid growth.
WORKING REQUIREMENTS
•Ability to work effectively in a remote or hybrid environment while maintaining strong team and cross-functional connectivity.
•Ability to travel for customer meetings, team development, industry events, and business reviews as required.
•Ability to manage multiple priorities, meet deadlines, exercise sound judgment, and maintain confidentiality.
Details
| Company | InnovAsian |
| Location | Tukwila, WA, United States |
| Type | FULL TIME |
| Niche | marketing |
| Experience | full-time |