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Job Description

PR and Influencer Marketing (PR&IM) Executive

Karachi, Public Relation and Influencer Marketing

Plan and execute influencer marketing campaigns across social media platforms.
Identify, engage, and manage influencers, KOLs, bloggers, and content creators.
Develop creative campaign ideas in coordination with clients and creative teams.
Manage campaign deliverables, timelines, budgets, and influencer relationships.
Handle influencer payment coordination, invoice collection, verification, and submission for timely processing.
Conduct market research and stay updated on digital trends and industry developments.
Prepare weekly, monthly, and post-campaign performance reports.
Attend networking events and travel nationally or internationally when required.

Qualifications

1–2 years of experience in PR or Influencer Marketing, preferably in an agency.
Bachelor’s degree in Marketing, Design, Media Sciences, or a related field.
Strong communication, client management, and organizational skills.
Good understanding of digital platforms and proficiency in Excel and PowerPoint.

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