Daraz PK-Channel Manager-Regional Fashion

Daraz · Karachi, Pakistan

FULL TIME

Job Description

Own the end to end Fashion Channel experience, including look and feel, visuals, assortment, merchandising, commercial mechanisms and platform visibility.
Create an engaging, trend led destination for fashion browsing, discovery and shopping.
Continuously optimize the customer journey to improve engagement, conversion and repeat visits.

Curate relevant products, brands, trends and collections aligned with customer preferences and commercial priorities.
Develop fashion led campaigns, seasonal edits, brand showcases and promotional mechanisms to drive incremental GMV.
Use customer insights and performance data to optimize traffic, conversion and channel contribution.

Own the broader objective of elevating Daraz Fashion's perception, appeal and customer experience across all touchpoints.
Guide fashion related creatives, styling, product presentation and visual storytelling across Onsite, Marketing, Affiliate and other channels.
Partner with Marketing, Design, Category and other teams to establish consistent fashion creative standards and deliver a more aspirational shopping experience.

Track and improve channel GMV, traffic, engagement, conversion, visit frequency and customer retention.
Collaborate with regional and country teams to execute initiatives, share best practices and continuously improve the fashion experience across markets.

4+ years of experience in eCommerce, fashion merchandising, digital channel management, category management or online retail.
Strong understanding of fashion trends, consumer preferences, styling and fashion retail dynamics.
Proven merchandising skills, including assortment curation, campaign planning and commercial optimization.
Strong visual sensibility and ability to evaluate creative quality, styling and customer experience.
Analytical mindset with the ability to translate customer and business insights into actionable improvements.
Strong stakeholder management, execution and ownership capabilities.
Exposure to fashion design, styling, visual merchandising, creative direction or fashion content production; experience managing regional or multi-market eCommerce operations.

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