Head of User Acquisition (Mobile Subscription App)

INEXOR · Islamabad, Pakistan

FULL TIMEPKR8 – PKR12 / yr

Job Description

Job: Head of User Acquisition (Mobile Subscription Apps)

Company: Inexor

Product: WealthNX AI

Inexor is looking for Head of User Acquisition for it's flagship product WealthNX, which is an AI wealth assistant that gives people full context of their financial life: net worth, cash flow, budgets, goals, investments and crypto, powered by AI assistant Wealth Genie. We're part of Inexor and growing fast, and we're looking for someone who knows how to grow efficiently, not just spend more.

The role

You'll own acquisition efficiency end to end. Your north star metric is cost per paying subscriber, not cost per install. You'll work alongside our Head of Growth, product team and creative team to bring CAC down while scaling volume.

What you'll do

Own CAC per paying subscriber across Meta, Google, Apple Search Ads and new channels
Utilize measurement foundation: attribution (AppsFlyer/Adjust), SKAN, cohort LTV and payback reporting
Set a maximum affordable CAC per plan based on LTV, and manage spend against it
Run a high-volume creative testing system with our designers, animators and UGC creators
Partner with product on onboarding, paywall, trial and pricing experiments that lift install-to-paid conversion
Diagnose CAC spikes quickly and explain them clearly to leadership
Report weekly on spend, CAC, conversion and payback by channel and cohort

What we're looking for

8+ years in mobile user acquisition, with at least 4 years at a subscription app (finance)
A proven record of reducing CAC per paying user while maintaining or growing volume — bring numbers
Hands-on experience with Meta and Google app campaigns optimized for trial and purchase events
Strong grasp of iOS privacy (ATT, SKAN) and mobile measurement partners
Comfort with funnel analytics: install-to-trial, trial-to-paid, retention and LTV modeling
Experience running structured creative testing at scale
Experience targeting US audiences is a strong plus

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Similar Jobs

Company	INEXOR
Location	Islamabad, Pakistan
Type	FULL TIME
Niche	marketing
Salary	PKR8 – PKR12 / yr

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Head of User Acquisition (Mobile Subscription App)

Job Description