MBA Preferablyin Marketingwith at least 04 years of relevant experience.
Responsibilities
- To establish and grow the brand equity of SSGC brands under purview.
- To ensure long range operating plans (LROPs) are developed and annually updated, detailing branding future within the communication portfolio.
- This includes brand positioning and strategy, value propositions development of brands portfolio, managed through NPD activities in line with Market Research findings on 5-year future consumer needs.
- To establish and grow the brand equity of SSGC brands under purview.
- To ensure long range operating plans (LROPs) are developed and annually updated, detailing branding future within the communication portfolio.
- This includes brand positioning and strategy, value propositions development of brands portfolio, managed through NPD activities in line with Market Research findings on 5-year future consumer needs.
- To develop, update, advocate and ensure implementation of the brand plan and brand guidelines as brand custodian in the field and serve as brand auditor through field visits.
- Compile, track and manage upkeep of a complete brand asset list of all SSGC brand assets including fascia, van facings, and all branding sites.
- Compile a list of potential brand assets within SSGC which have not yet or traditionally been identified as potential branding assets, and present to GGM for approval to expand branding portfolio.
- To ensure up-to-date relevant consumer and customer information is available for brand decision-making through Secondary and if possible, primary marketing and market research.
- To ensure development and periodic updation of the brand manual – initial target is to update current brand manual to 2026-2027 timeframe, covering the latest brand toolkits and vehicles (including social, digital, sonic, A.I. static and dynamic media, etc).
- Design visual assets, craft brand personality, and ensure messaging remains consistent across all platforms (conventional and digital/social), conduct market research, oversee marketing collateral, and collaborate with cross-functional teams to boost brand loyalty.
- Support the development of corporate design/corporate identity (CD/CI) strategy, policies, procedures and guidelines across all platforms (conventional and digital/social), and manage their implementation and compliance across the entire organization.
- Brand Asset creation: Develop and maintain core visual identity elements, including logos, color palettes, typography, and imagery guidelines, and their application to all new-age and conventional media, then track asset adoption measuring how frequently internal teams correctly use the brand guidelines.
- Measure through social reach, search volume, and brand recall surveys the brand awareness growth within the target market.
- Enforce strict brand guidelines implementation across all internal and external communication channels (e.g., social media, packaging, advertisements), and ensure brand cohesion
- Track Brand Sentiment via customer feedback, social listening, and customer satisfaction (CSAT) scores.
- Work closely with creative, digital, and PR teams to develop campaigns that align with the brand's core narrative.
- Define concrete corporate identity/ corporate design activities and campaigns and ensure implementation and correct application in all aspects of the company business.
- Manages CD/ CI budget and monitors compliance.
- Develops universal corporate process and methodology to present SSGC in public and ensure that the official graphical design (logo, name etc.
- Ensure that SSGC core values are represented in all departments and in all external relations to customers, government, local authorities etc.
- Educate all relevant internal and external parties on the brand identity and its correct usage and application, supervising development and compliance to corporate identity/ corporate design across the organization.
- Coordinate though legal department, the registration and maintenance of the SSGC Group Marketing, Brand & Communication Intellectual rights, as well as all consumer trademarks, and maintain a live branding & communication intellectual rights register to ensure no intellectual rights lapse.
- Build brand loyalty, analyze consumer trends, and collaborate cross-functionally to maintain consistency across campaigns and communication.
- Reviews and advises campaign team on all applications of the brand identity including campaigns (ATL/BTL/TTL), POS, signage, retail & offices, marketing collateral, stationery, livery, uniforms, promotional items, building branding and signage, etc
- Reviews pan-franchise operations to ensure the consistent implementation of the identity across franchise area, and works with them to develop solutions to situations where the identity cannot be consistently applied.
- Contributes in defining and implementing overall activities of an integrated Marketing Communication across entire department.
- To be the primary voice of consumer, through actionable recommendations developed on the basis of up-to-date Marketing Research.
- Update the existing guidelines for the company’s involvement in corporate social responsibility (CSR) activities according to the overall policy, and ensure full compliance to the CSR Act 2026.
- Provide input in drafting future CSR related policies and processes that would help in ensuring ethical and sustainable implementation of activities and portray a positive image and reputation of the organization and submit to supervisor for review.
- Provide input for revising policies from time to time, upon identifying gaps in current policies / processes, under the guidance of the supervisor.
- Establish relationships with Non-Governmental Organizations (NGOs) and Non-Profit Organizations (NPOs) to facilitate in the implementation of approved CSR programs, and identifying most effective new initiatives, as well as pruning of existing initiatives portfolio to comply with new requirements of CSR Act 2026.
- Engage and interact with NGOs and NPOs (as detailed in CSR Act 2026) to ensure effective and efficient implementation of CSR programs, wherever required.
- Identify new CSR initiatives in line with approved CSR policies, organization’s vision/short term/long term goals, and guide team to carry out research, conduct cost benefit analysis, carry out site visits, assess budgetary implications.
- Analyze research, prepare proposal for possible initiatives and submit to supervisor for review and consideration.
- Review support requests under CSR, received by SSGC for compliance with approved SSGC CSR policies from NGOs / Institutes.
- Carry out meetings with CSR partners to resolve issues, monitor timelines, ensure alignment, prepare implementation plan, and check quality / accuracy of implementation and surveys / visit sites to check progress.
- Develop new monitoring mechanisms from time to time and guide team to monitor activities and resolve day to day issues.
- Prepare estimated financial requirements for new CSR activity and submit to competent authority for review and approval.
- Guide team to coordinate for timely processing of related payments. Provide input in preparing draft budget for CSR activities and submit it to supervisor for review.
- Prepare CSR project reports including analysis of ongoing CSR projects, completion status, costs, timeline, expenses, impact etc.
- Identify gaps and provide suggestions for improving quality / implementation and submit to supervisor for review.
- Review log of the complaints received regarding CSR activities, help in resolving complaints and highlight critical matters to supervisor.
- Identify trends in the nature of complaints and propose mitigation measures, wherever required.
- Track CSR partners for them to submit comprehensive compliance reports after execution of collaborated project / activity.
- Coordinate with media team for publishing media coverage of CSR activities, and liaise with them to include coverage report as part of the overall project completion report.
- The person occupying the position must keep themselves updated with latest technology, innovations, techniques in all areas of branding and CSR management.
- The individual must ensure that the processes, policies and procedures related to branding and CSR are always up-to-date, and modern, in line with global best-practices.
- Identify, assess and monitor risks under branding & CSR areas for co-branding and CSR partners, and report to planning for inclusion in the risk register, and develop response strategies under their management for co-branding and CSR partners which are documented in the risk register.
- Ensure the accuracy and timeliness of information provided for risk reporting for co-branding and CSR partners.
- Ensure compliance to the Enterprise Risk Management Framework enforced in the Company while performing job responsibilities in accordance with their assigned role.
- Ensure compliance to the Business Principles and Ethics Policy / Code of Conduct.
- Ensure compliance with all laws of Pakistan, and adherence to Corporate Core Values, specially relating to communication and branding to preserve brand integrity.
- Perform any other task assigned by immediate supervisor and/or HoD.
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