AI Marketing Manager

AceCPAs · Karachi, Pakistan

FULL TIME

Job Description

About ACE CPAs

ACE CPAs is a fast-growing, AI-forward accounting and advisory firm serving US business owners. We deliver bookkeeping, fractional CFO, tax, and M&A / Quality-of-Earnings work, with deep niches in construction, dental and medical practices, and SaaS.

We run a modern stack (GoHighLevel CRM, Meta/Google Ads and LinkedIn acquisition, in-house content and cold outbound, and heavy use of AI tooling) and we move quickly. Marketing has been founder-led and scrappy and now we need to 3-4x our output in an organized and systematic fashion to really boost our top of funnel which is lacking.

We generate leads, publish daily, and have a capable junior team, but the function has outgrown its systems. We need a senior Marketing Manager who can take ownership and drive measurable growth without waiting to be told what to do.

Why This Role Exists Now

You are inheriting a function with real momentum and real gaps. The work ships, but tracking has been unreliable, leads slip through follow-up, attribution is immature, and accountability is loose because everything lives in too many places at once. Your mandate is to fix the system and run the channels, not to add more activity.

This is a senior individual-contributor role with a small amount of oversight over a junior team and vendors. If you want a big title and a big team, this is not it. If you want real ownership of a funnel and a direct line to the founder, this is it.

This Is a B2B Role (Please Read)

This is not a B2C or D2C role. Selling accounting and advisory services to US business owners is a long-consideration, trust-led, niche-targeted motion. The buying journey, the offers, the creative, and the attribution all work differently from ecommerce or consumer brands. We are specifically looking for someone who has run paid acquisition and full-funnel marketing for professional or financial services.

Strong fit:

accounting firms, bookkeeping or fractional CFO firms, tax practices, wealth and financial advisory, law firms, consulting, or B2B digital marketing agencies that served these clients.

Weaker fit:

candidates whose experience is primarily B2C, D2C, ecommerce, retail, or consumer apps, with no professional-services B2B track record.

What You Will Own

The marketing funnel: demand generation, lead capture, nurture, and the handoff to sales/setters.
Marketing operations and CRM: GoHighLevel pipelines, workflows, automations, data hygiene, and attribution.
The number: cost per lead, cost per acquisition, and marketing-sourced pipeline and revenue.
Day-to-day direction of a small remote team (paid ads, content/SEO, design/video) plus outside vendors.
The marketing operating system: one tracker, one weekly scorecard, one weekly review, and a closed accountability loop.

Key Responsibilities

Demand generation: Run Meta and LinkedIn paid acquisition (and Google as it scales): creative testing, audience strategy, budget pacing, and CPL/CAC targets. You are hands‑on in the ad accounts.
Lifecycle and outbound: Own email/newsletter, nurture sequences, and cold outbound (Instantly.ai,
Apollo/Fullenrich); improve reply rates with sharp offers and copy.
Content and SEO: Direct the blog, LinkedIn, and social calendars with niche‑specific, non‑generic content that ranks and converts.
Brand and website: Help own acecpas.com and brand consistency; treat the site as a conversion asset, not a brochure.
Marketing operations: Own GoHighLevel: pipelines, workflows, lead routing, deduplication, and data hygiene.
Analytics and attribution: Own GA4, Search Console, Tag Manager, and ad‑platform reporting; deliver one trustworthy weekly scorecard.

What You Bring (Must-Haves)

4+ years in B2B marketing with hands‑on ownership of channels and a full funnel (agency or in‑house).
Direct experience marketing professional or financial services (accounting, fractional CFO, tax, wealth advisory, legal, consulting, or an agency serving them).
Demonstrated ownership of paid acquisition with real CPL/CAC accountability and budgets you have managed.
Hands‑on CRM and marketing‑ops depth: you can build and debug workflows yourself (GoHighLevel strongly preferred; HubSpot or comparable acceptable).
Strong analytics and attribution chops: UTMs, GA4, multi‑source tracking, and clean reporting.
A systems‑and‑process operator: you bring order to chaos and you close loops; you do not just add activity.
Excellent written English and comfort directing a junior team and vendors.
Comfort working US Eastern hours overlap and a bias for moving fast.

Nice‑to‑Have

Niche B2B experience in construction, healthcare/dental, or SaaS.
Fluency with AI tooling (Claude, automation platforms) to multiply your output.
Webflow / landing‑page, lifecycle email, and cold‑outbound deliverability experience
(SPF/DKIM/DMARC).

Tools You Will Use

GoHighLevel (CRM, pipelines, calendars, automations), Meta Ads Manager, Google Ads, GA4, Google Search
Console, Tag Manager, Instantly.ai, Apollo and Fullenrich, Metricool, Webflow, Claude and other AI tooling,
Slack, and Monday.com.

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