Senior Social Media Strategist

Future Publishing · London, England, United Kingdom

FULL TIME

Job Description

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You’ll Join

The Social Hub is a new global centre of excellence, bringing together strategy, creativity and platform expertise to strengthen social across Future. By empowering our brands with the expertise, tools and ideas they need to succeed, we'll drive audience growth, strengthen brand relevance and unlock new commercial opportunities.

You'll be working with some of the world's leading media brands, including Who What Wear, Marie Claire, Wallpaper*, GamesRadar+, PC Gamer, Tom's Guide and TechRadar.

This is an opportunity to build something new, influence how social evolves across Future and help shape its next chapter.

What you'll do

Reporting to the Executive Director, Global Head of Social Hub, the Senior Social Strategist will help shape social strategy across Future’s brands, combining strategic expertise, creative thinking and cultural insight to drive audience growth, engagement and brand relevance.

Working closely with the Executive Director, they will translate the Hub��s priorities into actionable, brand-level strategies, identify new creative opportunities and champion best practice. They will also partner with Video Development on short-form social content and contribute social-first thinking to commercial pitches and proposals.

Support the development and delivery of Future’s global social strategy, translating the Hub’s priorities into actionable brand-level strategies, creative opportunities and recommendations

Work closely with brand social teams to develop strategies and content that support audience, brand and business objectives

Provide strategic and creative guidance across briefs, ideation and content development, helping raise the quality and effectiveness of social output

Collaborate with the Social Media Manager and Social Media Analyst to turn performance insights into strategic recommendations, creative improvements and initiatives that drive social performance

Identify emerging cultural, platform and content trends, translating them into relevant opportunities for Future brands

Develop and maintain a cultural and trends calendar, sharing timely and relevant opportunities with brands

Champion creative experimentation and optimisation, testing new formats, storytelling approaches and platform opportunities

Support the development of distinctive social franchises, formats and repeatable creative concepts that can be scaled across brands

Collaborate with Video Development to ideate short-form video concepts and explore new creative opportunities for social

Contribute social-first ideas and platform expertise to commercial pitches, proposals and pre-sale ideation

Develop and share social creative frameworks, best practice guidance and tools to strengthen social-first capability across the organisation

Facilitate workshops, ideation sessions and training to build social-first capability across brands

Identify opportunities to adapt and scale successful creative approaches across Future, while preserving individual brand voices and audience needs

Contribute to the development and adoption of Future-wide social creative standards and best practice

Maintain a strong understanding of platform developments, audience behaviours, competitor activity and emerging creative approaches

What you’ll bring

Significant experience in social strategy, ideally within an agency or a multi-brand organisation, working across multiple brands, audiences or clients

Proven ability to translate business and audience objectives into effective social strategies and actionable recommendations

Strong creative thinking, with experience developing social-first content concepts, formats and franchises that drive audience growth and engagement

Deep understanding of social platforms, audience behaviours, cultural trends and emerging content formats

Experience using performance insights and audience data to inform creative decisions, optimise content and identify growth opportunities

Experience collaborating with editorial, social, video, creative and commercial teams to develop and deliver effective social-first ideas

Confidence contributing to commercial pitches, proposals and campaign ideation, using social expertise to identify creative opportunities

Strong communication and presentation skills, with the ability to influence stakeholders and translate complex ideas into clear, compelling recommendations

Experience facilitating workshops, sharing best practice and helping teams develop their social capabilities

A proactive, curious and collaborative approach, with the confidence to challenge established thinking and champion new ideas

Minimum Requirements

Significant experience developing and delivering social media strategies, ideally within an agency or multi-brand environment, with a proven ability to drive audience growth and engagement.

Strong creative thinking and experience developing innovative, social-first content concepts, formats and campaigns that align with business objectives and audience needs.

In-depth knowledge of social platforms, emerging trends and audience behaviours, with the ability to use performance data and insights to optimise content and identify growth opportunities.

Proven experience collaborating with cross-functional teams, including editorial, creative, video and commercial, to deliver engaging social content and contribute to commercial pitches and proposals.

Excellent communication, presentation and stakeholder management skills, with the confidence to influence decisions, share best practice and champion new ideas across the business.

What we offer

Uncapped leave

Enhanced parental leave

Discounted rates with Dental care and Private Medical care

When we hit our targets, enjoy a share of our profits with a bonus

Refer a friend scheme - with payment following the successful hire.

Well-being support with access to our Colleague Assistant Programmes

Opportunity to purchase shares in Future, with our Share Incentive Plan

Salary sacrifice Pension scheme up to 5% match

Free drinks and snacks in our offices

The expected range for this role is £50,000 - £60,000

This is a hybrid role, working 2 days per week from our London Paddington office

Internal job family level Commercial 6

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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