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Heartland Food Products Group · Indianapolis
Heartland Food Products Group is a Carmel, Indiana–based consumer packaged goods company focused on sugar reduction, better-for-you beverages, and wellness-oriented food products. The company develops, manufactures, and markets low- and no-calorie sweeteners, liquid water enhancers, coffee products, creamers, beverage concentrates, nutritional beverages, and related private-label offerings.
Our best-known brand is
Splenda® , and our portfolio also includes
Java House®
cold brew coffee and
SlimFast® . Heartland serves retail, foodservice, e-commerce, business-to-business, contract-manufacturing, and private-label channels, with products distributed internationally across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific.
In May 2026, Heartland announced a definitive agreement to acquire Whole Earth Brands’ Americas business, which includes the Equal®, Whole Earth®, Swerve®, and Chuker® brands. The acquisition expands Heartland’s sweetener and wellness portfolio across North America and Latin America.
Role Overview
The Category Manager is responsible for driving category growth and consumer value by delivering data-driven insights, assortment, pricing, shelving, and promotional recommendations to retail partners for the full Heartland brands portfolios. This role serves as a trusted advisor to field sales and retail partners, using consumer, shopper, and market data to develop strategies that grow the total category while strengthening the Heartland portfolio.
The ideal candidate combines analytical rigor with storytelling, translating insights into actionable, customer-ready recommendations.
Key
Category & Shopper Insights
Analyze category, brand, and SKU performance using syndicated and customer data
Identify shopper trends, white space opportunities, and growth drivers
Develop category growth hypotheses grounded in consumer and shopper behavior
Monitor competitive activity, innovation, and performance trends
Assortment Strategy
Lead assortment optimization and SKU rationalization recommendations
Support new item launches with assortment and distribution strategies
Evaluate assortment productivity and shelf efficiency
Partner with Sales with line reviews and reset planning
Shelving & Merchandising
Develop planograms, shelf principles, and merchandising strategies
Optimize shelf layout to improve shopper navigation and conversion
Build data-backed shelving recommendations aligned to retailer strategies
Support execution of resets and in-store merchandising initiatives
Pricing & Promotion (Category Lens)
Analyze price tiers, pack sizes, and competitive price gaps
Partner with Revenue Growth Management (RGM) to evaluate promotion effectiveness
Support pricing and promo recommendations that drive sales and share
Partner with RGM and Sales on customer-specific strategies
Customer & Sales Support
Create customer-ready presentations for line reviews, JBP meetings, and business updates
Act as the category expert for assigned retailers
Support Sales with fact-based selling and opportunity sizing
Key Deliverables
Category growth strategies and playbooks
Assortment and shelving recommendations
Planograms and shelf optimization analyses
Retailer-specific category reviews
Executive-ready insight presentations
Required
Bachelor’s degree in Business, Marketing, Sales, Consumer Insights, or related field
Strong analytical and storytelling capabilities
Proven ability to synthesize large quantities of data into simple, actionable insights
Familiarity with space planning tools (JDA, Blue Yonder, Nielsen Spaceman)
Exposure to omnichannel or e-commerce category management
Competencies & Attributes
Shopper-first mindset
Strong commercial and retailer acumen
Ability to translate data into clear recommendations
Collaborative, cross-functional partner
Detail-oriented with executive presence
Strong collaboration with Consumer Insights and IT
This role is in Carmel, Indiana and 100% in office.
Details
| Company | Heartland Food Products Group |
| Location | Indianapolis |
| Type | FULL TIME |
| Niche | Full-time |