Akhuwat UK is seeking an accomplished marketing leader to direct the chapter's marketing, fundraising and donor engagement strategy. Reporting to the UK President, the postholder will lead the creative and digital team, secure and grow fundraising income, and build lasting relationships with donors and donor groups through events, social media and personal engagement. The role will also ensure close coordination between the UK team and Akhuwat Pakistan HQ.
Key Responsibilities
Team Leadership and Creative Direction
- Lead and manage the designer, web developer and filmmaker, setting priorities, standards and deadlines.
- Review and approve all content prior to publication to ensure quality, accuracy and brand consistency.
- Oversee paid advertising activity and ensure it delivers measurable returns.
Fundraising and Campaigns
- Develop and deliver fundraising strategies and campaigns that meet agreed income targets.
- Coordinate the Ramadan campaign calendar and other seasonal campaigns, events and charitable activities.
- Plan and deliver fundraising events that attract new supporters and deepen existing relationships.
Donor Relations and Stewardship
- Act as the main point of contact for donors and donor groups, building long-term, trusted relationships.
- Manage donor links and giving pages to ensure a smooth and effective giving experience.
- Prepare and share regular impact updates and reports with donors.
- Manage donor records and segmentation through the CRM, and run targeted email campaigns.
Social Media and Digital Engagement
- Oversee Akhuwat UK's social media presence, including LinkedIn, to raise awareness, engage supporters and strengthen the organisation's profile.
- Maintain a consistent, professional voice across all channels.
Budgeting and Reporting
- Prepare the annual and Ramadan budgets, and plan and monitor the social media and advertising budget.
- Submit a weekly report to the UK President and meet the Chairman monthly to review progress.
- Work closely with the UK team, the Global Office and Pakistan HQ to ensure aligned messaging, campaigns and reporting.
Requirements
- Proven experience in marketing and fundraising, ideally within a charity or non-profit, including donor engagement and fundraising campaigns.
- Demonstrated experience leading and managing a creative or marketing team.
- Sound understanding of the UK and European Muslim charity sector.
- Strong LinkedIn skills, including communication, networking and content development.
- Experience managing digital advertising and associated budgets.
- Experience with CRM and email marketing platforms.
- Working knowledge of graphic design and video production.
- Fluent English with excellent written communication and reporting skills; fluency in one or more regional languages.
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