Virtual Heroes is looking for an experienced Digital Marketing Manager to lead digital marketing for one of our Australian business clients.
We’re looking for someone who can develop a clear strategy, manage campaigns and take ownership of improving results across paid advertising, SEO and the website. You should be confident in identifying opportunities, recommending priorities and driving implementation independently.
Working Hours: 7:00 am–3:00 pm
Virtual Heroes is looking for an experienced Digital Marketing Manager to lead digital marketing for one of our Australian business clients.
We’re looking for someone who can develop a clear strategy, manage campaigns and take ownership of improving results across paid advertising, SEO and the website. You should be confident in identifying opportunities, recommending priorities and driving implementation independently.
Working Hours: 7:00 am–3:00 pm
Location: Ittehad Lane 1, Phase 6, DHA, Karachi
Key Responsibilities
- Lead the digital marketing strategy: Understand the business, its customers and its goals, then develop clear marketing priorities, campaign plans and measurable targets.
- Manage paid advertising: Plan, launch and optimise campaigns across Google Ads and Meta Ads, including Facebook and Instagram , while managing approved advertising budgets.
- Improve campaign results: Test audiences, keywords, advertising copy, creative and offers to improve lead quality and cost efficiency.
- Take ownership of SEO: Conduct keyword research, implement on-page improvements, guide content development and coordinate technical SEO fixes.
- Guide website improvements: Work closely with the UI/UX designer and website team to improve landing pages, messaging, enquiry forms and the customer journey.
- Maintain tracking and reporting: Ensure enquiries and other key actions are tracked accurately. Report on spending, qualified leads, conversion rates and sales outcomes where data is available, with clear recommendations.
- Coordinate with sales: Use feedback on lead quality and customer enquiries to improve campaigns and marketing decisions.
- Drive execution: Provide clear creative briefs, coordinate marketing tasks, identify problems early and follow through on agreed priorities.
What We’re Looking For
- Proven experience managing Google Ads and Meta Ads , with examples of campaigns you have personally run and the results achieved.
- The ability to develop and execute a digital marketing strategy independently.
- Practical knowledge of SEO, lead generation and website conversion optimization .
- Experience with Google Analytics 4, Google Tag Manager, Google Search Console and Meta’s tracking tools .
- Strong analytical skills and the ability to explain what the data means and what action should follow.Strong written and spoken English, with the confidence to communicate with Australian teams.
- A proactive approach, good organization and clear accountability for your work.
Additional Advantages
- Experience managing social media, including content planning, posting and page management.
- Previous experience working with Australian businesses or targeting Australian customers.
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