Salary: PKR 100K – 200K per month, depending on experience
Experience : 2–4 years in Brand Management, Fashion, Retail, or a related field
Qualification: Bachelor's degree in Marketing, Business Administration, Fashion Marketing, Communications, or a related field
Key Responsibilities
- Develop and execute the overall brand strategy, positioning, and direction in line with the company's vision, target audience, and commercial objectives.
- Maintain and strengthen the brand's persona, DNA, identity, tone, and visual language across all platforms and customer touchpoints.
- Develop strategies that translate brand awareness and engagement into sales, customer acquisition, and revenue growth.
- Plan and manage product launches, seasonal collections, promotional campaigns, sales campaigns, and marketing initiatives.
- Work closely with the sales and management teams to identify sales opportunities, customer trends, high-performing products, and areas for revenue growth.
- Develop marketing campaigns and promotional strategies aimed at driving store visits, online traffic, conversions, and product sales.
- Monitor product and campaign performance and recommend strategies for improving sales of slow-moving products and maximizing high-performing collections.
- Analyze sales data, customer behavior, campaign performance, and market trends to make informed brand and commercial decisions.
- Conduct competitor and market research to identify market gaps, pricing trends, customer preferences, and opportunities for growth.
- Plan and oversee fashion campaigns, photoshoots, product launches, social media campaigns, and promotional activities with a strong focus on commercial results.
- Ensure all content and communication clearly represents the brand while also supporting product visibility and sales objectives.
- Work closely with the Content, Social Media, Graphic Design, PR, E-commerce, and Sales teams to ensure coordinated brand and sales strategies.
- Manage and evaluate influencer collaborations, PR activities, brand partnerships, and promotional campaigns based on their impact on brand growth and sales.
- Develop strategies for customer acquisition, retention, repeat purchases, and customer loyalty.
- Identify opportunities for new campaigns, collaborations, collections, promotions, and sales channels that can contribute to business growth.
- Maintain consistent brand presentation across social media, website, e-commerce, retail stores, packaging, advertising, and other customer touchpoints.
- Work with management to establish and track brand and sales KPIs, including reach, engagement, customer acquisition, conversion, revenue, and campaign ROI.
- Prepare regular reports and updates for management covering brand performance, campaign results, sales trends, market activity, and growth opportunities.
- Ensure that all brand activities are aligned with the company's overall business, marketing, and revenue objectives.
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