Google And Meta Ads Expert

Pulse IT Solutions · Lahore, Pakistan

FULL TIMEPKR1.2 – PKR2.4 / yr

Job Description

Pulse IT Solutions is seeking a Google and Meta Ads Expert to plan, launch, and optimize paid advertising campaigns for healthcare marketing objectives. This Lahore-based role suits a hands-on digital advertising professional who can turn campaign data into practical improvements and communicate results clearly.

Responsibilities

Build, manage, and optimize campaigns across Google Ads and Meta Ads, including search, display, and social placements as appropriate.
Conduct keyword, audience, and competitor research to inform targeting, campaign structure, and messaging.
Develop and test ad copy, creative variations, bidding strategies, and landing-page recommendations.
Monitor budgets, pacing, conversions, and campaign performance; adjust settings to improve efficiency and outcomes.
Set up and validate conversion tracking, pixels, and analytics integrations, coordinating with relevant team members when needed.
Keep current with advertising platform updates and apply relevant changes to campaign practices.

Job Specification

Practical experience creating and managing campaigns in Google Ads and Meta Ads Manager.
Working knowledge of campaign structures, keyword research, audience targeting, bidding, budget pacing, and conversion optimization.
Ability to write and test concise ad copy and collaborate on creative and landing-page improvements.
Familiarity with Google Analytics, conversion tracking, Meta Pixel, and campaign measurement fundamentals.
Strong analytical skills, including interpreting KPIs such as CTR, CPC, CPA, conversion rate, and ROAS.
Proficiency with spreadsheets and the preparation of accurate, easy-to-understand performance reports.
Organized, detail-oriented approach to managing multiple campaigns, deadlines, and budgets.

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Similar Jobs

Company	Pulse IT Solutions
Location	Lahore, Pakistan
Type	FULL TIME
Niche	marketing
Salary	PKR1.2 – PKR2.4 / yr

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Google And Meta Ads Expert

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