We are seeking a dynamic and results-driven Head of Admissions & Marketing to lead our student recruitment efforts. The primary responsibility of this role is to increase student enrolment across our International Foundation, Undergraduate, and Postgraduate programs.
Key Responsibilities
Student Recruitment & Admissions
- Develop and execute a comprehensive admissions strategy to meet and exceed enrolment targets.
- Lead and manage the admissions team to ensure a smooth and efficient application process.
- Build and maintain relationships with prospective students, parents, and academic counselors.
- Oversee the application review process, ensuring timely and effective decision-making.
- Design and implement digital and offline marketing campaigns to attract prospective students.
- Develop marketing materials, including brochures, social media content, and website updates.
- Collaborate with agencies and media partners to maximize reach and student engagement.
- Organize open days, webinars, and promotional events to showcase the institution’s programs.
Business Development & Partnerships
- Establish relationships with schools, universities, and educational consultants to drive student referrals.
- Identify and develop partnerships with organizations that align with the school’s growth objectives.
- Analyze market trends and competitor strategies to refine recruitment tactics.
Performance Tracking & Reporting
- Monitor and report on enrolment numbers, marketing performance, and lead conversion rates.
- Utilize data analytics to optimize marketing strategies and improve student engagement.
- Ensure compliance with admission policies and regulatory requirements.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Education, or a related field.
- Proven experience (5+ years) in admissions, student recruitment, or marketing within the education sector.
- Strong leadership and team management skills.
- Expertise in digital marketing, including social media, SEO, PPC, and content marketing.
- Excellent communication, negotiation, and relationship-building abilities.
- Data-driven mindset with experience in CRM and analytics tools.
- Ability to work in a fast-paced environment and meet enrolment targets.
Why Join Us?
- Opportunity to shape the growth of an innovative entrepreneurial school.
- Competitive salary and performance-based incentives.
- A collaborative work culture.
If you are passionate about education and student success, we invite you to apply!
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