Digital Marketing & Campaign Marketer

HR Navigator · Lahore, Pakistan

FULL TIME

Job Description

Digital Marketing &Campaign Manager

SOCIAL MEDIA PERFORMANCE MARKETING CREATIVE CAMPAIGNS

LOCATION Gulberg, Lahore 10 AM to 7 PM

EXPERIENCE 3–5 years

SALARY RANGE PKR 120,000–200,000/month

EMPLOYMENT Full-time, on-site

REPORTING TO Founder / Management

INDUSTRY PREFERENCE Fashion, jewellery, lifestyle or e-commerce

Role overview

Zaheen Kamran Designer Jewellery is seeking an experienced, creative and commercially driven Digital Marketing & Campaign Manager to take ownership of the brand's overall digital marketing strategy, social media presence, paid advertising campaigns and creative execution.

The ideal candidate combines strong performance marketing expertise with creative campaign development. This is not a conventional social media posting role. The successful candidate must be able to develop campaign ideas, direct creative execution, personally manage paid advertising and drive measurable business growth.

Key responsibilities

Develop and execute the brand's digital marketing and social media strategy.
Manage the brand's Instagram, Facebook and Pinterest presence.
Plan, execute and optimise Meta advertising campaigns, including audience targeting, retargeting and conversion campaigns.
Conceptualise and lead creative campaigns for bridal, festive, seasonal and promotional launches.
Develop campaign themes, content strategies, advertising copy and creative briefs.
Oversee graphic design, photography, video content and campaign execution.
Plan monthly content calendars and integrated marketing campaigns.
Monitor advertising performance, ROAS, conversions and sales; identify and implement optimisation opportunities.
Coordinate with graphic designers, photographers, content creators and other marketing team members.
Conduct competitor research and identify opportunities for brand growth.
Provide regular campaign performance reports, insights and recommendations.

Candidate profile

3–5 years of hands‑on digital marketing experience, preferably in fashion, jewellery, lifestyle or e-commerce.
Strong practical expertise in Meta Ads Manager and e-commerce advertising.
Demonstrated understanding of performance marketing and the ability to translate advertising spend into measurable sales.
Excellent creative thinking, campaign conceptualisation and content planning skills.
Strong visual understanding of premium fashion, jewellery and lifestyle branding.
Ability to independently plan, manage and execute marketing campaigns.
Strong analytical, communication, coordination and team management skills.
Ability to interpret campaign data and make decisions based on business objectives.

Core competencies to assess

COMPETENCY

Meta Ads Manager

Campaign setup, optimisation, targeting, retargeting and conversion tracking.

Performance analytics

ROAS, CPA, CTR, conversion rate, attribution awareness and reporting.

Creative strategy

Campaign concepts, hooks, ad copy, creative briefs and testing plans.

E-commerce marketing

Product-led campaigns, promotions, customer journeys and website conversion awareness.

Social media strategy

Platform-specific planning, content calendars, audience engagement.

Team coordination

Ability to brief and direct designers, photographers and content creators.

Important hiring criteria

We are specifically looking for a professional who combines creative campaign development with performance marketing expertise. The candidate should be capable of developing campaign ideas, directing creative execution, managing paid advertising and driving measurable business growth.

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