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FACTORY PR · New York
Factory PR is a preeminent marketing & communications agency. We sit at the intersection of style and innovation, deeply rooted in both current culture and our over 25-year legacy. We work with brands and companies to create moments that will spark brand transformation to cult status.
VICE PRESIDENT - SOCIAL MEDIA, STRATEGY & ADVOCACY
Factory PR seeks a Vice President to oversee its growing team. The candidate should possess an insatiable hunger for innovation in the digital/social media/influencer/creative strategy, a successful track record for managing and growing an Agency team, an impressive portfolio of successful campaigns you’ve executed, and a keen understanding of the latest measurement tools, social media and influencer marketing trends.
The position, reporting to Factory’s Managing Partner, calls for an experienced communicator, an expert strategist and a creative thinker who is culturally connected and tapped into cross category trends. This person understands how brands talk to different audiences across age groups, genders, and consumer behaviors. We seek someone who is both analytical and visionary - a respected industry leader with the ability to conceive and execute big ideas. You will be essential to the direction and development of the team, division and Agency; implementing impactful campaigns and tactics for clients in fashion, beauty, tech, and design.
PRIMARY RESPONSIBILITIES
Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
Manage a rapidly growing team across the Social/Content/Creative and Influencer/Advocacy that sit across NY and LA
Translate client objectives into integrated social strategies, channel plans, content programs and influencer campaigns with clear deliverables, timelines and performance targets.
Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
Develop and implement exceptional integrated social media strategies that break the mold, expand brand awareness and generate virality
Possess a robust network of creatives and freelance resources inclusive of strategists, writers, photographers, illustrators, videographers, designers and art directors
Suggest, audit and implement new industry tools to increase quality and efficiency
Develop and oversee Factory’s own social strategy and use it to demonstrate our digital capabilities
Maintain relationships with high level influencers, agents, freelancers and other creative agencies
Play an active role in business development by identifying prospects, shaping opportunities and leading the social, creative and influencer components of pitches and RFP responses.
Work across the agency to promote collaboration and knowledge sharing
REQUIREMENTS
High level of initiative and proven ability to work independently in a fast-paced environment
An obsession with culture, what’s cool and relevant across generational archetypes
Strong track record in developing and executing large-scaled content marketing strategies and thoughtful, highly impactful influencer and advocacy campaigns
Exceptional knowledge with analytics and reporting
Motivated to grow and educate team members to become high performers
A team player with a strong, positive attitude
COMPENSATION & BENEFITS
CULTURE
Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.
We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.
$$$
401K with employer matching
Life insurance
HEALTH & WELLNESS
Health/Dental/Vision Insurance 100% covered
Discounted gym and ClassPass membership plus monthly credit
Flexible Spending Account
Mental Health and Wellness Stipend - $500 annually
HealthAdvocate - Health Care Support
One Medical - On-Demand Primary Care
Teledoc - Virtual Health
TalkSpace - Online Mental Health Therapy
FREE CitiBike 100% covered
Discounted Metrocard/commuting
All staff events - Summer Picnic, Holiday Party, happy hours, karaoke, lunches, etc
Flexible/Hybrid work environment
Ample PTO & Holidays
End-of-year 10-day office closure for the holidays
Summer Friday Program
Flex Sick Time
Pet friendly office
Details
| Company | FACTORY PR |
| Location | New York |
| Type | FULL TIME |
| Niche | Full-time |