TikTok Content Creator (Part Time)

ASTA RESORT · Brooklyn, New York

FULL TIME

Job Description

TIKTOK CONTENT CREATOR (PART-TIME)

ASTA RESORT is hiring a creative, camera-confident and self-starting content creator to join our team as TikTok Content Creator.

This is a part-time role, three days a week, based at our New York HQ. You’ll sit within the marketing team, reporting to the Brand Marketing Director and working closely with our sister co-founders. You’ll be the face and the hands behind @astaresort on TikTok, turning hand-beading, crochet, our boutiques and the people behind the brand into short-form stories that feel true to ASTA.

You’ll own ASTA’s TikTok from idea to insight. Your job is to build it into an authentic yet on-brand channel that shows how our pieces are made and where they’re worn.

The main areas you’ll own

Ideation:

Bringing a steady flow of original TikTok concepts across the making, the founders, the brand world, the pieces and the community, and shaping them into a weekly plan with the marketing team.

On-camera presence:

Appearing in front of the camera as a natural, warm voice for the brand. That covers presenting pieces, telling craft stories, hosting boutique moments and bringing our community into the frame.

Filming & production:

Shooting content end to end, setting up lighting, capturing clean sound and framing each shot so it feels warm, golden and unmistakably ASTA.

Editing & publishing:

Batch-editing your footage into fast, native TikToks with considered captions, text overlays and sound choices, then publishing on a consistent rhythm.

Founder & team content:

Partnering with the sister-founders on founder-led content, and directing boutique crews, Insiders and guests so they look and sound their best on camera.

Community management:

Replying to comments and DMs in the ASTA voice, building real conversation with our audience, and passing customer questions or feedback to the right team.

Monthly reporting:

Tracking views, watch time, saves, shares, follower growth and traffic to site and boutiques. Each month you’ll share a short report with the Brand Marketing Director on what worked, what didn’t and what’s next.

Skills you’ll have

Experience

1–3 years creating short-form video for a fashion, beauty or lifestyle brand, or a strong personal or freelance TikTok with a portfolio to show for it.

On-camera confidence:

You’re at ease in front of the camera and speak with warmth and personality without it ever feeling forced or scripted.

Technical know-how:

You’re skilled with lighting setups (natural light, ring lights, softboxes), lavalier and on-camera mics, and shooting on iPhone and mirrorless cameras. You’re fluent in CapCut and TikTok’s native editor.

Creative eye:

You have a strong sense of composition, colour and mood, and you know how to make content feel authentic and craft-forward while still looking beautiful.

Platform fluency:

You have a current, instinctive understanding of TikTok, including hooks, pacing, sounds, formats and TikTok Analytics, and you can turn the numbers into clear, simple insights.

Communication & organisation:

You take feedback well, write in a warm and polished voice, work easily with the marketing and boutique teams, and make the most of your three days so ideas get filmed, edited and posted on time.

Company	ASTA RESORT
Location	Brooklyn, New York
Type	FULL TIME
Niche	Full-time

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TikTok Content Creator (Part Time)

Job Description

You’ll own ASTA’s TikTok from idea to insight. Your job is to build it into an authentic yet on-brand channel that shows how our pieces are made and where they’re worn.The main areas you’ll own

Monthly reporting:Tracking views, watch time, saves, shares, follower growth and traffic to site and boutiques. Each month you’ll share a short report with the Brand Marketing Director on what worked, what didn’t and what’s next.Skills you’ll have

Experience

You’ll own ASTA’s TikTok from idea to insight. Your job is to build it into an authentic yet on-brand channel that shows how our pieces are made and where they’re worn.

The main areas you’ll own

Monthly reporting:

Tracking views, watch time, saves, shares, follower growth and traffic to site and boutiques. Each month you’ll share a short report with the Brand Marketing Director on what worked, what didn’t and what’s next.

Skills you’ll have