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Robert Half · North Miami Beach, Florida
Performance Marketing Manager
North Miami Beach, FL (Onsite)
Compensation:
$145,000-$150,000 base salary + bonus
About the Opportunity
Our client is a rapidly growing
fintech and business lending company
that helps entrepreneurs, independent contractors, gig workers, and small businesses access funding through innovative technology and alternative underwriting models.
The company is experiencing significant growth and is investing heavily in customer acquisition, digital marketing, and expansion into new products and markets. As a result, they are seeking a highly analytical and hands-on
Performance Marketing Manager
to take ownership of paid acquisition strategy, improve marketing efficiency, and help scale customer growth.
This is an opportunity to step into a high-visibility role with direct exposure to executive leadership and the ability to influence both marketing strategy and business performance. The ideal candidate is equal parts strategist and operator, with a deep understanding of paid media, conversion optimization, attribution, and performance analytics.
What You'll Be Doing
Own and optimize paid acquisition efforts across Google Ads, Meta, and other digital channels.
Develop data-driven strategies to scale lead generation while maintaining profitable acquisition costs.
Evaluate existing campaigns and identify opportunities to improve targeting, bidding strategies, creative performance, and conversion rates.
Analyze the complete customer journey, from lead generation through funded customers, and implement improvements throughout the funnel.
Collaborate closely with leadership, product, engineering, analytics, and risk management teams to improve acquisition quality and performance.
Leverage attribution data, dashboards, CRM insights, and marketing automation tools to make informed decisions.
Improve landing pages, lead nurturing workflows, and conversion paths.
Support SEO initiatives and identify new growth opportunities beyond traditional paid channels.
Build processes, reporting frameworks, and scalable acquisition strategies capable of supporting aggressive business growth.
Gradually transition performance marketing ownership from an external agency to an in-house function.
What We're Looking For
Proven success managing and optimizing paid media campaigns with a strong focus on measurable business outcomes.
Deep hands-on expertise with Google Ads and Meta Ads.
Strong understanding of customer acquisition, conversion rate optimization, attribution, and marketing analytics.
Experience managing meaningful advertising budgets and scaling spend while maintaining efficiency.
Ability to work cross-functionally with technical, product, analytics, and leadership teams.
Experience with CRM platforms, marketing automation, conversion tracking, and reporting tools.
Strong analytical mindset with the ability to translate data into actionable business recommendations.
Comfort working in a fast-paced, entrepreneurial environment where priorities can evolve quickly.
Highly accountable, resourceful, and excited by the opportunity to build and improve processes.
Preferred Background
Fintech, lending, financial services, banking, payment s, or other performance-driven industries.
Performance marketing agencies that have supported fintech, lending, insurance, financial services, or lead generation clients.
High-growth companies where marketing success is measured by customer acquisition efficiency, conversion rates, and revenue impact rather than brand awareness alone.
This role is best suited for someone who enjoys owning results, testing new ideas, solving complex acquisition challenges, and partnering closely with leadership to drive growth.
Benefits
50% employer-paid health insurance
Dental and vision coverage
401(k) available from day one
Weekly payroll
High-growth environment with significant career advancement potential
Direct exposure to executive leadership and company strategy
Details
| Company | Robert Half |
| Location | North Miami Beach, Florida |
| Type | FULL TIME |
| Niche | Full-time |
| Salary | $1,45,000 – $1,45,000 / yr |