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Best Practice Institute · Palm Beach Gardens, Florida
Head of Growth Marketing
Palm Beach Gardens, Florida | Hybrid | Full-time
$140,000 base | $180,000 on-target earnings
Reports to the Founder and CEO
Build the engine that turns attention into qualified pipeline and new-client revenue, and run it without routine Founder involvement.
ABOUT US
Best Practice Institute is the research organization behind Most Loved Workplace®. We are a workplace-culture research, certification, employer-intelligence and AI-visibility company. We help CEOs, CHROs, CPOs and employer-brand leaders turn verified employee evidence into credible recognition, stronger hiring and visibility across search and AI platforms. We are entering our next stage of growth and need a hands-on marketer who builds, launches and proves results personally.
WHAT YOU WILL OWN
Demand generation and execution (75%)
Write and send two weekly emails: a thought-leadership newsletter and an educational conversion email
Run one editorial calendar across email, websites and social
Build and launch campaigns, landing pages, nurture sequences and ads in HubSpot and our other tools
Manage paid channels, SEO/AEO, and the qualification path from first touch to sales conversation
Client solutions (20%)
Deliver agreed marketing work for customers, align scope and deadlines with Customer Success, and report results to clients
Technical maintenance (5%)
Routine HubSpot setup, tracking, forms, integrations and reporting connections
Equip Account Executives with campaigns and sales assets, and build onboarding, renewal and expansion campaigns for Customer Success
Build and run AI-assisted workflows, agents and prompts, with documented human-approved quality checks before anything ships
Own a campaign roadmap, budget and live campaign register with the Founder, Sales and Client teams
HOW SUCCESS WILL BE MEASURED
Marketing-sourced qualified pipeline and new-client revenue
Marketing-influenced renewal, upgrade and expansion revenue
Two consistent weekly emails and reliable content output
Funnel conversion by offer and traffic source, and acquisition efficiency against validated baselines
On-time client deliverables with evidence of improved visibility
Less dependence on the CEO for campaign production
Weekly reporting against 30-, 60- and 90-day targets. Opens, clicks and traffic are diagnostic only.
WHAT YOU BRING
Growth or demand-gen experience in a lean B2B recurring-revenue business with a consultative sale
Campaigns you personally built and launched, with commercial results you can show
Strong positioning, conversion copywriting, email, landing page and paid campaign skills
Experience tying marketing to pipeline and revenue, and knowing where attribution breaks down
Essential: working pages or workflows you built and tested in Floot, Lovable or similar tools
Essential: practical integration building, including fixing automations when they fail
Essential: advanced, hands-on use of AI processes, agents, bots and prompt engineering
Essential: independent content production with a documented QA process
Experience managing a budget in a small organization, and references from former leaders
Experience marketing to HR buyers is valued but not required
HOW TO APPLY
Apply through LinkedIn with your resume
plus a one-page written response, uploaded as a PDF
(bullets are fine). Applications without the written response will not be reviewed.
This is a player-coach role. If your results came from an agency or a team you managed, and you didn't build and launch the work yourself, this is not a fit.
Before you write, spend real time on mostlovedworkplace.com, certcheck.mostlovedworkplace.com, bestpracticeinstitute.org and visipage.ai.
Two campaigns you personally delivered.
For each: audience, offer, budget, your exact contribution, measurement period and results. Numbers, not adjectives.
Writing sample.
A link to an email, landing page or article you wrote or edited.
Your stack.
How you have used HubSpot, Semrush and SEO/AEO, and how you report results to clients.
Something you built.
A live link or short walkthrough of a content process, agent, bot or campaign tool you built yourself.
Your read on us.
Who is our buyer, and what is the first campaign you would launch in your first 30 days?
Logistics.
Location, hybrid availability, start date and compensation expectations.
Finalists complete a short paid exercise and reference checks. We read every response personally.
Best Practice Institute is an equal opportunity employer.
Details
| Company | Best Practice Institute |
| Location | Palm Beach Gardens, Florida |
| Type | FULL TIME |
| Niche | Full-time |
| Salary | $1,40,000 – $1,40,000 / yr |