Apex Logics is looking for an experienced and results-driven User Acquisition Manager to join our growing mobile gaming team. The ideal candidate will be responsible for planning, executing, and optimizing user acquisition campaigns to drive high-quality installs, improve ROAS, and scale our mobile games across global markets.
Key Responsibilities
- Develop and execute effective user acquisition strategies for mobile games.
- Plan, manage, and optimize paid marketing campaigns across multiple platforms.
- Manage campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other relevant ad networks.
- Monitor and optimize key performance metrics including CPI, CPA, CTR, CVR, ROAS, Retention, and LTV.
- Scale successful campaigns while maintaining profitability and performance targets.
- Analyze campaign performance and identify opportunities for growth and optimization.
- Work closely with the creative, product, game development, and analytics teams to improve campaign performance.
- Conduct creative testing and identify high-performing ad creatives.
- Develop strategies for different GEOs and target audiences.
- Manage and optimize marketing budgets efficiently.
- Track competitor activities and market trends within the mobile gaming industry.
- Prepare regular performance reports and present insights and recommendations to management.
- Stay updated with the latest trends, tools, and changes in the mobile user acquisition ecosystem.
Requirements
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 2–3 years of proven experience in User Acquisition, Performance Marketing, or Mobile App/Game Marketing.
- Strong experience in managing paid acquisition campaigns for mobile apps or games.
- Hands-on experience with platforms such as Google Ads, Meta Ads, TikTok Ads, Unity Ads, AppLovin, and other advertising networks.
- Strong understanding of mobile marketing metrics including CPI, CPA, ROAS, LTV, ARPU, Retention, and Conversion Rate.
- Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.
- Strong analytical and problem-solving skills.
- Experience in A/B testing, campaign optimization, and creative performance analysis.
- Excellent communication and reporting skills.
- Ability to work independently and manage multiple campaigns simultaneously.
What we Offer
- Competitive Salary Package
- Professional and Growth-Oriented Environment
- Opportunity to Work on Exciting Mobile Gaming Projects
- Collaborative and Innovative Team Environment
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