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EcoEnclose · Louisville
Director of B2B Marketing
Company: EcoEnclose, Inc.
Contact: hiring@ecoenclose.com
Overview
EcoEnclose is seeking a new B2B Marketing Leader to generate and capture demand for businesses seeking more sustainable packaging. Have you dreamt of working for Patagonia, Cotopaxi, Disney, or Ridwell? Well, we make their packaging – along with 500 other enterprise brands. Our customers are brands in industries like apparel, CPG, cosmetics, and supplements. Our products are innovative, sustainable packaging materials – including pouches made with recycled plastics, mailers made with seaweed polymers, and boxes printed with algae ink.
In this critical role, you will own the marketing plan and are expected to be highly strategic and nimble. There is not an obvious playbook for success in today’s B2B marketing environment. We’re looking for candidates who can continuously try new tactics, including hypothesizing, ideating, testing, measuring, and concluding which tactics perform best in the given moment, and then adapting our budget allocation and marketing plan accordingly. The primary business outcome you are seeking is to increase our inbound qualified new business leads.
We are looking for a strategic marketer with a strong B2B marketing track record. You must have a legitimate passion for identifying new marketing tactics, trying them out, and optimizing them. This role is for a sustainability-driven, highly analytical marketing trailblazer who loves experimentation and wants to advance the circular packaging movement.
The compensation package is a $130K-$170K salary base + 15% bonus target, plus benefits.
This is a hybrid 3 days/wk in-office + 2 days/wk WFH role, based in Boulder County, CO.
About EcoEnclose
We are that rare, privately-owned, non-PE-funded company in a high-growth stage, with real-world viable, in-demand sustainability solutions. EcoEnclose is not a start-up; we’ve figured out what’s selling and how to execute, we have the infrastructure in place, stable leadership, and now we’re just scaling. EcoEnclose is very much a values-driven company with a vibrant office culture, energized by our mission to enable this country’s transition to circular packaging. We are also smart at business, service, and operations, and we want to have a big impact.
The Director of Marketing will be responsible for driving a plan that increases inbound qualified leads and grows our eCommerce revenue.
Paid media mix: search, programmatic, LinkedIn Ads, Amazon Ads, Meta, etc.
Account-Based Marketing with highly targeted activation
Content calendar and regular content creation - Newsletter, blog, social media
SEO / GEO strategies to drive organic search rankings and LLM mentions/citations
Optimization of key landing pages and webforms
Thematic annual marketing campaigns and promotions
Email marketing
Webinars and owned events
Brand partnerships and sponsorships
Note: Current tactics owned outside of Marketing are business development, referral partnerships, conferences/trade shows, graphic design
Hiring and managing necessary agency partners, contractors, and consultants
Acting as the voice of our customer for the organization
Enabling the EcoEnclose brand identity, brand voice, and messaging
Collaborating with internal sales, business development, and graphic design teams
Influencing explorations into new markets and new product offerings
Managing 1 direct report (so far): Sr. Manager of Digital Experience, who owns optimizing E-Commerce product pages, Site Health, and Online Customer Portals
Qualifications / Skills / Experience
Have managed a marketing budget and determined spend allocations
Strong digital savvy with an understanding of paid media, attribution, SEO, and site mechanics; must be able to build and maintain effective Google Ads / LinkedIn / Microsoft campaigns
Love of writing content and/or the ability to program an agent that writes well
A healthy obsession with AI and have built AI tools to improve output and efficiency
Highly analytical; able to shape A/B testing programs, customer insights and pick apart performance metrics
Have managed agency partners, including both hiring and firing
Intuition, character, and professionalism consistent with organizational leadership
An ambitious personal & professional growth mindset. Determination to grow your skillset, your earnings, and your contribution to EcoEnclose’s growth
Performance Expectation
Including a period of onboarding, we expect the
Marketing Director
to deliver
750+
inbound leads through emails, webforms, and sample orders within the first 12 months of employment with EcoEnclose.
Compensation
Base Salary = $130K-$170K
Target Bonus = 15%; 0%-30% range determined by individual and company performance
401K Match = 3.5%
TOTAL OTE = 155K - $200K+
Competitive benefits package, including 401K, health, vision, and dental coverage.
Hybrid work environment: at least 3 days per week in office; up to 4 fully remote weeks per year
To Start Your Application
Describe a marketing tactic that you experimented with. What was the context, what was your hypothesis, how did you structure your test, what did you measure, what did you learn, and what did you change as a result? This shouldn’t take more than 10 minutes. Thank you!
Details
| Company | EcoEnclose |
| Location | Louisville |
| Type | FULL TIME |
| Niche | Sales and marketing managers |
| Salary | $1,30,000 – $1,30,000 / yr |