Explore 1M+ Live Opportunities.
Direct applications, high-package MNC listings, and exclusive insider referrals updated daily across 50+ niches worldwide.
Live Jobs|Remote & Onsite|Apply in 1 Click
Join Our WhatsApp Job ChannelDirect applications, high-package MNC listings, and exclusive insider referrals updated daily across 50+ niches worldwide.
Diageo · London, England, United Kingdom
Job Description :
Title:
Retail Media Manager
London
Reports to:
Global Media Director
With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.
Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and setting a higher standard for our brands, our business and each other.
Join us and play your part in making life’s moments mean a little more.
About the Function
Marketing is where our brands show up in culture and stay there.
This is where creativity meets insight. We take a deep understanding of people, culture and trends and turn it into ideas that spark conversation and shape how our brands are experienced around the world.
From defining brand strategy to launching campaigns that people remember, the work here influences how we show up in the moments that matter.
You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.
Lead the
end-to-end retail media strategy, planning and enablement
across the Regional Hub, unlocking
omnichannel growth through retailer ecosystems
across all brands.
This role sits at the intersection of
Media, Commerce and Customers
, ensuring retail media is fully integrated into
Connected Reach plans and commercial JBP priorities
, while scaling
best-in-class, data-driven, and compliant retail media execution across markets
.
Driving
retail media as a core growth driver
(not a siloed channel)
Partnering closely with
Commercial, Customer Marketing and in-market teams
Translating global frameworks into
scaled, market-relevant execution
Maximising
ROI, sales impact, and shopper conversion
1. Strategy & Integration
Own and evolve the
regional retail media strategy across all brands and customers
, aligned to global direction and regional growth priorities.
Embed retail media into
full-funnel Connected Reach planning
, ensuring integration across Paid, Social, Creator and Commerce touchpoints.
Translate global retail media frameworks into
practical, scalable hub and market playbooks
.
Ensure retail media is aligned to
commercial priorities (JBP, customer plans, key events, innovation launches)
.
2. Commercial & Customer Partnership
Act as the
primary media partner to Regional Commercial and Customer teams
, ensuring retail media supports
customer growth and joint business plans
.
Co-develop
retail media strategies with key regional and global customers/retailers
, unlocking incremental investment and growth opportunities.
Support markets in integrating retail media into
customer negotiations and planning cycles
.
Drive clarity on
roles and ways of working between Media, Commerce, and Shopper teams
.
3. Activation Enablement & Excellence
Enable markets to deliver
best-in-class retail media activation
, aligned to the Retail Media Activation Framework (RMAF).
Establish
standardised planning, buying and optimisation approaches
across retail media networks (RMNs).
Drive
test-and-learn agendas
across platforms (e.g., Amazon, Tesco, Carrefour, Uber etc.) to continuously improve effectiveness.
Ensure strong linkage between
media exposure and commerce outcomes (conversion, basket, sales uplift)
.
4. Performance, Measurement & ROI
Define and deploy a
regional retail media measurement framework
, covering:
Sales impact and incrementality
Return on Investment and efficiency
Share of voice and visibility
Shopper engagement and conversion
Drive adoption of
closed-loop measurement and retailer data integration
.
Provide clear
performance reporting and actionable insights
to regional and market stakeholders.
Continuously optimise
investment allocation across retailers and formats
.
5. Data, Tech & AI Enablement
Accelerate adoption of
retail media data, audiences and first-party insights
to improve targeting and effectiveness.
Partner with Data & MarTech teams to scale
automation, AI driven optimisation, and advanced attribution
.
Ensure markets leverage
retailer data ecosystems and clean rooms
where available.
6. Governance, Compliance & Standards
Ensure all retail media activity aligns with:
DMC (Diageo Marketing Code)
Trusted Marketplace (TMP)
Data privacy and responsible marketing guidelines
Establish and enforce
regional standards, playbooks and guardrails
for execution.
Proactively manage
risk across platforms, data usage, and retailer partnerships
.
7. Partner & Agency Leadership
Lead cross-functional collaboration across:
Regional Media Hub
Commercial & Customer teams
In-market media and marketing teams
Global retail media and digital teams
Manage and elevate
agency and platform partner performance
.
Act as a
leader with vision and influencer
, driving adoption of retail media standard processes across markets.
8. Capability Building & Community
Build and lead a
regional retail media community
, driving knowledge sharing and gold standard.
Identify capability gaps and support
training, playbooks and upskilling across markets
.
Foster a
test-and-learn, innovation-led culture
across the hub.
8–10+ years in
retail media, digital media, eCommerce or shopper marketing
Strong experience working with
retailer platforms and RMNs
(e.g., Amazon Ads, Criteo, CitrusAd etc.)
Proven track record of delivering
commercial growth through media and commerce integration
Strong exposure to
customer / commercial teams and JBP processes
Deep understanding of:
Retail media ecosystems and platforms
Omnichannel shopper journeys
Measurement, attribution and incrementality
Strong grounding in:
Data-driven marketing and audience strategy
Media effectiveness and ROI optimisation
Regulatory and responsible marketing frameworks
Leadership & Capability
Strong
cross-functional influencer
, able to align Media, Commerce and Marketing
Commercially driven, with a
focus on revenue and growth outcomes
Ability to operate at both
strategic and hands-on execution levels
Collaborative leader comfortable working across
global, regional and local teams
Key Behaviours
Commercially obsessed and
customer-first attitude
Data-driven and performance-focused
Proactive and solutions focused
Strong collaborator across functions and markets
Passion for innovation, test-and-learn and continuous improvement
Success Measures
Growth in
retail media contribution to revenue and ROI
Quality and scale of
retail media integration into Connected Reach plans
Strong
alignment with commercial priorities and customer plans
Improved
measurement maturity and closed-loop attribution adoption
Increased
capability and consistency across markets
Strong
retailer partnerships and joint growth outcomes
Full compliance with
DMC, TMP and data standards
Working with Us
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.
We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.
Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to set a higher standard, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.
Ready to bring your best? This could be your opportunity!
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Regular
Primary
2026-11-06
Details
| Company | Diageo |
| Location | London, England, United Kingdom |
| Type | FULL TIME |
| Niche | marketing |