Sr. Manager, Consumer Insights

The Aspen Group · Chicago, Illinois

FULL TIME

Job Description

Senior Manager, Consumer Insights

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S., supporting 15,000 healthcare professionals and team members at more than 1,000 health and wellness offices across 47 states in three distinct categories: Dental care, urgent care, medical aesthetics and veterinary services. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, AZPetVet and Chapter Aesthetic Studio. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our continued growth, we have an exciting opportunity to join our Insights organization as the Senior Manager of Consumer Insights. This role will serve as the lead insights partner supporting TAG Dental Brand Marketing and Recruitment Marketing/Employer Brand initiatives across The Aspen Group, in addition to supporting other custom/ad-hoc research studies across the Aspen Group portfolio of healthcare brands. The role will work out of our Chicago offices, and report to the VP of Insights.

The ideal candidate will

Have demonstrated the ability to provide strong leadership in a Market Research or Consumer Insights function in a fast-moving, growth-oriented organization

Deliver compelling insights that align the organization to effectively deliver on growth opportunities, Brand strategies, and other key business priorities

The Senior Manager of Consumer Insights will act as an internal consultant which requires close partnership with TAG Dental Brand Marketing leadership, Recruitment Marketing, and other business/functional leaders and The Aspen Group employees across the organization.

Responsibilities

Serve as the lead insights partner for all Brand research conducted across both Consumer and Employer Brand stakeholder teams.

The role will drive research, measurement, and strategic recommendations that shape how The Aspen Group attracts and engages dental consumers, as well as employee talent

Build trusted relationships with Brand Marketing colleagues across the organization to understand business needs and align on strategic objectives

Lead and mentor junior team members in delivering actionable insights to drive The Aspen Group's objectives and key results

Design and execute appropriate research programs/studies that align to stakeholder needs, then synthesize results to uncover insights which drive enhanced understanding of consumer, candidate and employee behavior

Collaborate with colleagues to test, implement and integrate Recruitment Marketing, Employer Brand, and broader Marketing tactics

Expand upon and maintain a market intelligence process to support organizational needs

Lead other custom/ad-hoc research studies across the Aspen Group portfolio of healthcare brands as business priorities evolve

Qualifications

Education Level: Bachelor’s degree required; MBA preferred

Experience Level: 10+ years relevant professional experience in Market Research or Insights function

Demonstrated experience in Brand or Employer Brand-related research strongly preferred

Demonstrated experience leading high-functioning, collaborative insights work within an enterprise organization

Experience in leading and driving highly visible, highly impactful cross-functional projects

Familiarity with Qualtrics or similar online data collection/survey platforms, including survey programming and invitation distribution

Demonstrated experience leveraging AI tools (e.g. Claude, CoPilot, ChatGPT) to drive efficiencies in study design, execution, and synthesis of data to facilitate speed to insight

Must be intellectually curious, inquisitive, thoughtful, and a good listener

Strong organizational skills and ability to multi-task several complex projects in a fast paced, evolving environment

Strong interpersonal skills with an ability to lead through influence as well as collaborate across functional areas

Resourceful and motivated self-starter

Analytical & Word Processing skills: Must demonstrate advanced command of MS Office applications (Excel, PowerPoint, Word)

Presentation & Communication skills: must be able to communicate (both written and oral) in a clear, concise, articulate fashion and when presenting work, demonstrate clear, concise articulation of proposed actions

Ability to travel as necessary (~10%)

Annual Salary Range

: $138,000-$150,000 plus a 15% annual bonus, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Company	The Aspen Group
Location	Chicago, Illinois
Type	FULL TIME
Niche	Managers

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Sr. Manager, Consumer Insights

Job Description

Lead other custom/ad-hoc research studies across the Aspen Group portfolio of healthcare brands as business priorities evolveQualifications

Education Level: Bachelor’s degree required; MBA preferred

Lead other custom/ad-hoc research studies across the Aspen Group portfolio of healthcare brands as business priorities evolve

Qualifications