Senior PPC & Performance Marketing Expert (Legal Industry - UK Market)

Digital Thrive Hub (operating as DIGITAL THRIVE HUB LTD) · India

FULL TIME

Job Description

Location: Hybrid / Remote

Industry: Legal / Immigration Services

Experience Required: Minimum 5+ Years

Job Type: Full-Time

About the Role

We are looking for a Senior PPC & Performance Marketing Expert with strong hands‑on experience in paid digital marketing, specifically within the UK legal/immigration market .

This role is for someone who understands performance marketing beyond strategy — someone who can personally build, manage, optimise and scale campaigns across multiple platforms with a clear focus on lead generation and ROI .

We need a results‑driven person who knows how to generate high-quality enquiries , reduce CPL, improve conversion rates, and scale campaigns profitably.

Key Responsibilities

Plan, launch and manage high-performing Google Ads campaigns (Search, Display, Performance Max, Remarketing)
Manage Meta Ads across Facebook & Instagram
Build and optimise TikTok Ads campaigns
Keyword research, competitor analysis and audience targeting for UK legal services
Daily budget monitoring, bid optimisation, A/B testing and campaign scaling
Conversion tracking setup via GTM, GA4 and pixel integrations
Landing page performance optimisation focused on lead conversion
Analyse performance data and provide clear reporting on ROAS, CPL, CPA and conversions
Work closely with content, design and web teams to improve campaign performance
Generate qualified leads specifically for UK legal and immigration services

Requirements

Must Have

Minimum 5+ years of hands‑on PPC / Performance Marketing experience
Proven experience running paid campaigns in the UK market
Strong practical experience with:
- Google Ads
- Meta Ads
- TikTok Ads
- GA4
- Google Tag Manager
- Conversion Tracking
- Remarketing / Retargeting
Strong understanding of lead generation funnels and landing page optimisation
Ability to work independently and take ownership of campaign performance
Strong analytical and reporting skills
Experience in law firm / legal services / immigration marketing is highly preferred

Ideal Candidate

Is hands‑on , not just strategic
Can manage campaigns directly inside ad accounts
Understands the UK legal lead generation space
Has delivered measurable results with real budgets
Knows how to turn ad spend into qualified enquiries

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Company	Digital Thrive Hub (operating as DIGITAL THRIVE HUB LTD)
Location	India
Type	FULL TIME
Niche	marketing

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