We are looking for a Direct Response Copywriter who can create compelling, conversion-focused copy and ad scripts for brands. The ideal candidate should have a strong understanding of consumer psychology, persuasive writing, and direct response marketing, with the ability to develop messaging that captures attention, communicates value, and drives people to take action.
- Key Responsibilities:Write high-converting ad copy and scripts for Facebook, Instagram, and other digital platforms.
- Develop strong hooks, angles, concepts, headlines, and calls-to-action that capture attention and drive conversions.
- Research target audiences, products, competitors, and markets to understand customer needs, pain points, desires, and objections.
- Develop persuasive messaging tailored to different audiences, products, and stages of the customer journey.
- Create multiple copy variations for testing and identify different approaches that can improve ad performance.
- Analyze existing ad performance and use insights to improve copy and develop new creative directions.
- Collaborate with Creative Strategists, Designers, and Video Editors to develop and execute performance-driven ads.
- Study successful ads, competitors, market trends, and consumer behavior to generate new ideas and improve messaging.
- Adapt copy to different brand voices, industries, and target audiences while maintaining a strong focus on conversions.
- Continuously test and refine messaging based on performance data and audience response.
Requirements:
- 2+ years of experience in Direct Response Copywriting, Advertising, Copywriting, or a similar role, preferably within a digital marketing agency.
- Strong portfolio demonstrating conversion-focused ad copy, scripts, hooks, and creative concepts.
- Strong understanding of direct response marketing and consumer psychology.
- Ability to write persuasive copy that drives action rather than simply communicating information.
- Strong research skills and the ability to understand different products, audiences, and industries.
- Ability to develop fresh creative angles and messaging for testing.
- Understanding of Facebook/Instagram advertising and performance-driven creative is preferred.
- Ability to adapt writing style to different brand voices and audiences.
- Strong communication skills and attention to detail.
- Experience writing for e-commerce brands is preferred.
Timings: 10am to 6pm
Working Days: Monday to Saturday
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