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Parameter · Raleigh, North Carolina
Territory Sales Manager-Battery Monitoring Solutions
Seniority Level: Mid-Senior (5+ years required)
Reports to: Sales Director
Compensation: $95,000 - $125,000 base salary + 40% on target bonus, plus participation in the company's EBITDA bonus program.
FLSA Status: Salary, exempt
Job Type: Full-time
Remote / Field-based – within assigned territory or scope
At Parameter, we’re on a mission to redefine how the world monitors and protects mission-critical operations. By uniting RLE’s deep expertise in facility monitoring and leak detection with NDSL’s industry-leading battery monitoring technology, we deliver powerful, real-time intelligence where it matters most.
Our advanced solutions continuously detect and analyze liquids, gases, energy, and materials- turning complex data into clear, actionable insights. The result? Smarter decisions, stronger reliability, and peak operational performance for our customers.
Build and execute a territory plan targeting utility accounts; consistently source net-new opportunities via outbound prospecting, events, referrals, and partners.
Lead competitive displacement campaigns: identify incumbent pain points, multi-thread stakeholders, and manage 6-18+ month sales cycles to close.
Conduct technical discovery; deliver credible demos and presentations to protection and control engineers, operations, and executive decision-makers.
Develop compelling proposals and RFP/RFI responses; manage pilots/POCs through successful outcomes and handoffs.
Maintain rigorous pipeline hygiene, stage progression, and forecast accuracy in CRM (Salesforce or equivalent).
Collaborate with Product, Engineering, Marketing, and Customer Success to align solutions, messaging, and execution; represent the voice of the customer.
Track regulatory drivers (e.g., NERC/CIP awareness) and analyze the competitive landscape to refine target lists and win strategies.
5+ years of quota-carrying B2B field sales in battery monitoring, critical power, or power systems, with proven success selling into electric utilities.
Demonstrated competitive/displacement selling in complex, multi-stakeholder environments and long sales cycles (6-18+ months).
Technical fluency with battery systems and health metrics: VRLA, lithium-ion, NiCd; impedance/conductance, float voltage, capacity testing.
Strong communication skills; credible with utility engineers and C-suite leaders; excellent proposals and presentation skills.
Proficient with CRM (Salesforce or equivalent), territory planning, forecasting, and pipeline management in a remote/field role.
Willingness to travel frequently within the assigned territory; comfortable in substations, data centers, and trade show environments.
Preferred: recent experience at a competing battery monitoring or critical power vendor; data center sales exposure; familiarity with NERC/CIP; working knowledge of UPS/rectifiers/switchgear; Excel/PowerPoint proficiency; bachelor's degree in electrical engineering, Business, or related field.
Preferred
Recent experience at a competing battery monitoring vendor or critical power provider.
Data center sales exposure in critical power/UPS environments.
Familiarity with NERC/CIP and utility compliance considerations.
Broader power systems knowledge (UPS, rectifiers, switchgear) to support cross-sell credibility.
Experience generating and converting leads at industry events (DistribuTECH, IEEE PES, BATCON, EEI).
Strong Excel skills for territory and pipeline analysis; PowerPoint for technical sales presentations.
Bachelor's degree in electrical engineering, Business, or related field (preferred, not required with strong experience).
Existing relationships with regional utility engineering and executive stakeholders.
What We Offer
120 hours of Paid Time Off, frontloaded from day one and increasing with tenure
Up to 48 hours of separate paid sick leave each year
Medical
Dental, Vision, and Ancillary
401K
HSA/FSA/HRA
Quarterly company-wide EBITDA bonus program, so everyone shares in our success
We are passionate about continuous learning and career development, offering employees meaningful opportunities to grow, learn new skills, and advance within the organization.
401(k)
401(k) matching
Health insurance
Paid time off
Work from home
Work
Hybrid remote in Raleigh, NC 27616
Details
| Company | Parameter |
| Location | Raleigh, North Carolina |
| Type | FULL TIME |
| Niche | Full-time |
| Salary | $95,000 – $95,000 / yr |