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Robert Half · Broomfield, Colorado
SENIOR SOCIAL MEDIA MANAGER (Hybrid, Colorado)
About Our Client
Fast-growing fitness brand that designs and sells strength and training equipment worldwide
Expanding into apparel, supplements, athletes, and events
200+ person team, with a culture built around fitness (team workouts, challenges, and visiting athletes)
Hybrid setup at a modern Colorado HQ, minimum 3 days in office with flexibility on which days and hours
The Senior Social Media Manager owns social strategy and execution across every channel. You’ll lead a Senior Social Media Content Creator, run the day-to-day relationship with an external social agency, and launch and scale a UGC/influencer program. Social is becoming a cornerstone of the brand’s digital strategy, and this role drives it.
Key
Strategy Ownership
Own and drive adoption of the social strategy to grow awareness, engagement, and customer acquisition
Support existing channels and stand up new ones, with a focus on TikTok and YouTube
Stay on top of trends and algorithm shifts so the brand’s presence keeps evolving with each platform
Read and analyze KPIs, then partner with the agency to turn results into content game plans
Pivot quickly when trends, partnership posts, or launches pop up
Work with the Content Creator to schedule all posts in advance in Hootsuite
Agency Ownership
Run the external agency relationship day to day, including bi-weekly status meetings and accountability against all deliverables
Manage the social content calendar so launch dates, brand moments, and content pillars all get hit
Support community engagement alongside the agency: DMs, partnership inquiries, and real conversations with customers on and off owned channels
Influencer / UGC Program
Launch and scale a UGC and influencer program to drive awareness, customer acquisition, and authentic content
Own influencer selection, communication, and the program budget
Set clear KPIs for success across platforms
Align with the Content Creator and Partnerships team on collabs and influencer features
Focus primarily on equipment, while supporting apparel and nutrition-side influencer programs
Cross-Functional Collaboration
Partner with creative, editorial, and brand to keep tone, messaging, and targeting consistent
Work with brand, partnerships, events, global, and commercial teams to highlight key stories, launches, partners, and activations
Required Experience
5-10 years as a social media manager on brands with 250k+ followers
Expert-level knowledge of Meta, YouTube, and TikTok, and how each performs differently
Proven ability to turn KPI analysis into actionable strategy, content calendars, and long-lead plans
Experience leading strategy and reacting to cultural moments in a way that builds trust with consumers
Core Competencies
Action oriented
Resourceful
Collaborative
Analytical thinker
Adaptable
Takes initiative
Accountable
Medical, dental, and vision from day one
HSA with employer contribution, plus FSA options
Company-paid LTD, STD, life, and AD&D
401k and Roth with employer match up to 4%
4 weeks PTO in year one, 48 hours sick leave, 7 paid holidays plus a floating holiday
Paid parental leave after 6 months
Paid birthday off
On-site gym access, employee discounts, and fitness casual attire
Team building events and room to grow
Details
| Company | Robert Half |
| Location | Broomfield, Colorado |
| Type | FULL TIME |
| Niche | Full-time |
| Salary | $1,15,000 – $1,15,000 / yr |