Manager - Digital & Social Media Marketing

Al Baraka Group · Karachi, Pakistan

FULL TIME

Job Description

Brand & Reputation Management : Safeguard and elevate the Bank’s public image.
Media Relations : Build and maintain relationships with journalists, outlets, and industry analysts.
Crisis Communication : Prepare and lead communication responses to sensitive or high‑risk events.
Internal Communications : Ensure employees receive clear, consistent messaging aligned with culture and strategy.
Regulatory Awareness: Ensure all communications comply with banking and financial regulations.
Digital & Social Strategy : Oversee online presence, content, and engagement.
Executive Messaging : Support leadership with speeches, statements, and thought leadership.
Measurement & Reporting : Track communication impact and adjust strategy accordingly.

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