Audience Analyst (Ref: 198374)

Forsyth Barnes · Phoenix, Arizona

FULL TIME

Job Description

About the job

Title:

Audience Analyst

Location

Phoenix, Arizona (Hybrid Preferred / Remote Considered)

Role:

Contract (approximately 3 months)

No sponsorship available. No agency support.

Our client is a leading consumer organisation looking for an

Audience Analyst

to support the development and execution of targeted customer audiences across CRM and paid media channels.

This is a hands-on data and audience-building role, working closely with Marketing, CRM and Audience Management teams to translate campaign requirements into accurate customer segments and ensure audiences are ready for activation.

Job Description

The Audience Analyst will build, segment and validate customer audiences based on campaign requirements, working with large-scale customer and transactional datasets across email, SMS and push channels.

Key Responsibilities

Build and segment customer audiences based on campaign requirements.

Translate campaign briefs into accurate customer data segments.

Work with large customer, loyalty and transactional datasets.

Build and validate audiences using relevant data and audience-building tools.

Support audience activation across email, SMS and push channels.

Ensure audience accuracy and data quality before activation.

Manage a high volume of requests, typically

25–50 audiences per week

.

Quickly prioritise and respond to urgent or last-minute requests.

Work closely with Audience Management, Database and Marketing teams.

Requirements

2+ years' experience working with data and/or databases.

Experience

building and segmenting customer audiences

.

Experience with audience-building or data segmentation platforms such as

HighTouch

.

Salesforce Marketing Cloud

experience is highly desirable.

Strong understanding of data segmentation and customer targeting.

Experience working with large or complex datasets.

Strong attention to detail and data accuracy.

Ability to manage a high-volume workload and changing priorities.

Databricks, Tableau, Power BI, Alteryx or Oracle

experience is beneficial.

Retail/consumer experience is helpful but

not essential

.

Please reach out to charley.may@forsythbarnes.com if you think you could be a fit for the role.

No sponsorship available. No agency support.

Company	Forsyth Barnes
Location	Phoenix, Arizona
Type	FULL TIME
Niche	None

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Audience Analyst (Ref: 198374)

Job Description

Location

Phoenix, Arizona (Hybrid Preferred / Remote Considered)

Role:Contract (approximately 3 months)

This is a hands-on data and audience-building role, working closely with Marketing, CRM and Audience Management teams to translate campaign requirements into accurate customer segments and ensure audiences are ready for activation.Job Description

The Audience Analyst will build, segment and validate customer audiences based on campaign requirements, working with large-scale customer and transactional datasets across email, SMS and push channels.Key Responsibilities