Business Development Representative (LinkedIn Lead Generation)
Company: TMC Marketers
Location: On-site
Employment Type: Full-Time (05:00 – 02:00)
About Us
TMC Marketers is a performance-driven Meta marketing agency specializing in scaling eCommerce brands from $30K–$50K/month to multi-6 and 7-figure revenue levels. We focus on strategy, creative systems, and scalable acquisition and we only work with brands we know we can grow.
We’re now building a LinkedIn Outreach Department to create a consistent, high-quality inbound pipeline of qualified eCommerce founders.
Role Overview
We’re hiring a Head of LinkedIn Outreach to build, manage, and scale our LinkedIn lead generation department from the ground up.
This is a high-impact leadership role where you will:
- Design the outreach system
- Hire and train the team
- Manage daily messaging and lead flow
- Work closely with sales/closers to convert leads into clients
Key Responsibilities
1. Department Setup & Strategy
- Build the entire LinkedIn outreach system (from scratch)
- Define targeting (ICP: eCommerce brands $40K–$100K/month)
- Create outreach frameworks, messaging angles, and sequences
- Set up workflows, KPIs, and tracking systems
2. Hiring & Team Building
- Hire and onboard LinkedIn lead generation specialists
- Train team members on outreach, personalization, and qualification
- Build SOPs for scalable execution
- Maintain team performance and accountability
- Oversee daily outreach activity (connection requests, DMs, follow-ups)
- Optimize messaging based on response rates and conversions
- Ensure high-quality, personalized outreach (no spam approach)
- Continuously test new angles, hooks, and scripts
- Monitor conversations and step in where needed
- Ensure proper qualification before passing leads to closers
- Maintain CRM hygiene and pipeline tracking
- Improve lead quality over time (not just volume)
5. Collaboration with Sales Team
- Coordinate with closers for smooth handoff
- Align messaging with sales positioning
Requirements
- Proven experience in LinkedIn outreach / B2B lead generation
- Experience building or managing a lead gen team
- Strong understanding of cold outreach psychology & copywriting
- Experience with tools (LinkedIn Sales Navigator, automation tools, CRM)
- Ability to build systems, not just execute tasks
- Data-driven mindset (tracking reply rates, booked calls, conversion rates)
- Strong communication and leadership skills
Nice to Have
- Experience in agencies or marketing services
- Understanding of eCommerce / Meta Ads ecosystem
- Experience working with high-ticket services
Compensation
- Performance-based commissions (based on leads/closed deals)
- Growth opportunity to build and lead a full department
Why Join TMC Marketers
- Work directly with leadership on high-level strategy
- Build a department from 0 → scale
- Be part of a fast-growing agency with global clients
- Performance-driven, no politics, results-focused environment
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