Brand Manager

APN - Athlete Performance Nutrition · Palm Beach Gardens, Florida

FULL TIME

Job Description

WE’RE

HIRING

BRAND, COMMUNITY & CONTENT MANAGER ⛳️

We’re building APN to become the leading sports hydration brand globally - starting with golf.

We’re now looking for an exceptional Brand, Community & Content Manager

to join the team and help turn APN into one of the most culturally relevant brands in golf.

This is not a traditional social media manager role .

We’re looking for someone who is part brand marketer, part creative strategist, part community builder and part hands-on operator.

Someone who genuinely understands golf culture, knows how great consumer brands are built, sees content opportunities everywhere - and can help us bring APN to life both online and on the ground.

You’ll work extremely closely with our founders, athletes, and our Videographer & Editor.

Together, you’ll build the daily brand and content engine behind APN.

What you’ll own Brand & Content

Own and continuously evolve APN’s organic content strategy

Turn our brand positioning into content people actually want to watch, share and talk about

Develop original content concepts, recurring series and recognizable formats

Build and manage the content calendar across Instagram, TikTok, YouTube, LinkedIn and emerging platforms

Work side-by-side with our Videographer & Editor to decide what we should film, why we should film it and how it should be distributed

Brief shoots, develop storylines, review edits and make sure everything feels unmistakably APN

Turn athletes, tournaments, founders, customers, product launches and everyday moments into compelling stories

Move quickly on relevant moments in golf, sport and culture

Own captions, copy, publishing and channel-specific execution, as well as engagement

Track what performs and continuously improve the strategy based on data

You should be exceptionally creative .

We want someone who can walk into a tournament, founder meeting, athlete practice round or product launch and immediately see 20 different pieces of content that could come from it.

Community We don’t just want an audience.

We want to build a community golfers genuinely want to be part of.

You’ll:

Own community engagement across comments, DMs and social conversations

Help build the community around Team APN

Turn customers into advocates

Identify and activate passionate golfers, creators and ambassadors

Build relationships with athletes, creators, affiliates and golf communities

Create mechanisms that encourage UGC, referrals and organic conversation

Stay close to what golfers actually think, want and talk about - and feed those insights back into the company

Grassroots growth & activations A major part of APN’s strategy is building ground cover in golf .

We want APN to show up wherever golfers are.

You’ll help:

Build our grassroots activation strategy across golf

Support tournaments, club activations, college programs, sampling and community events

Identify the clubs, tournaments, communities and markets where APN should physically show up

Help execute athlete and creator activations

Build ways to turn product sampling into customer acquisition, social content and community growth

Make sure every activation generates content and digital momentum, rather than existing only offline

Help measure what activations actually drive trial, conversion, subscriptions and repeat purchase

The goal is to connect:

Product in hands → content → community → customer.

Founder personal brands A major part of this role will also be helping build the personal brands of APN’s founders.

Founder content should not feel like corporate marketing.

You’ll help:

Identify strong founder-content ideas and storylines

Document the reality of building APN from the inside

Turn travel, meetings, tournaments, wins, mistakes and lessons into great content

Build founder presence across LinkedIn, Instagram, TikTok and YouTube

Develop recurring founder-content formats

Work with our Videographer & Editor to create both polished and raw content

Help the founders become recognizable voices across golf, performance, entrepreneurship and sports business

Athlete & creator storytelling We work with professional golfers and want to build athlete partnerships very differently from traditional sponsorships.

You’ll help:

Develop content concepts around our athletes

Turn athlete access into genuine stories rather than logo-placement content

Work with athletes and creators to generate authentic APN content

Identify new creators and cultural partners who fit the brand

Build content around tournaments and major golf moments

Who we’re looking for You’ll likely be a great fit if:

You genuinely understand golf

- ideally you play, follow the sport closely or have worked within golf

You have helped grow a supplement, hydration, nutrition, wellness, functional beverage, performance or adjacent consumer brand

You have a strong understanding of how premium consumer brands are built

You have proven experience growing organic social and community

You have helped build or significantly grow a founder, CEO, athlete or executive personal brand

You are highly creative and constantly generate content ideas without waiting for a brief

You understand hooks, storytelling, pacing, retention and platform-native content

You understand how Instagram, TikTok, YouTube and LinkedIn require different approaches

You know the difference between content that simply looks beautiful and content that actually performs

You’re comfortable briefing and directing videographers/editors

You understand creators, athletes, UGC and community-led growth

You’re excited by grassroots activations and getting physically involved in building the brand

You’re highly organized and capable of running a fast-moving content calendar

You’re extremely proactive

You care deeply about quality while understanding that speed matters

You’re comfortable being hands-on - writing captions, posting, responding to the community, reviewing edits, helping at activations and analyzing results

You bring a strong perspective on community, culture, lifestyle and female consumer audiences within sports, wellness and performance

Experience building brands and communities that resonate strongly with both male and female consumers

is a major advantage

You want to help build something from an early stage rather than inherit an established marketing machine

What success looks like We don’t just want more followers.

We want APN to become the brand golfers know, talk about, trust, follow and want to be part of.

Success means building:

A highly engaged golf community

Consistent organic audience growth

Recognizable APN content formats

A powerful founder-led media presence

Great athlete and creator storytelling through our ambassadors

A genuine community around our Fuel Club and Team APN

Strong grassroots presence across golf

Activations that translate into customers and content

A daily content engine that moves quickly

A brand that feels culturally relevant to the next generation of golfers — both men and women

You’ll work directly with the founders and very closely with our Videographer & Editor.

This is a highly hands-on role.

You’ll be expected to think strategically, be highly creative and then make things happen every single day.

To apply Please send:

Brands/accounts you have personally helped grow

Specific follower, reach, engagement or community growth you helped generate

Any supplement, hydration, wellness, performance or CPG brands you’ve worked with

Your golf and/or sports experience

Founder/personal brands you’ve helped build

3 pieces of content or campaigns you’re most proud of

Any grassroots, event or activation experience

Your current location and availability

Your expected compensation

DM me directly or tag someone you think would be exceptional for this.

APN - Perform Your Best.

Company	APN - Athlete Performance Nutrition
Location	Palm Beach Gardens, Florida
Type	FULL TIME
Niche	Management Occupations

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Brand Manager

Job Description

HIRING