DTC Ecommerce Manager

Evolution Power Tools · Chicago, Illinois

FULL TIME$1,25,000 – $1,25,000 / yr

Job Description

Job Title:

DTC eCommerce Sales Manager, North America

Location

Chicago, IL

Department:

eCommerce

Reports To:

Director of eCommerce

About Evolution

Evolution is a globally recognized leader in the industrial power tools market, with over 30 years of innovation and a presence in more than 27 countries. Operating across the UK, US, France, and China, we have earned a strong reputation in steel and fabrication through our proprietary dry-cutting technology and an expanding range of multipurpose tools designed to cut steel, aluminum, and wood. In North America. Evolution continues to grow rapidly through major industrial and retail partners including MSC, Airgas, Grainger, The Home Depot, Lowe’s, and Menards, with increasing emphasis on both eCommerce and in-store growth.

The Opportunity

Reporting to the Director of eCommerce, we are seeking a highly driven and strategic DTC eCommerce Manager to lead performance across our North American digital channels, including Retail eCommerce (Home Depot, Lowe’s, etc.), Amazon, and Direct-to-Consumer (DTC). This role is responsible for owning channel revenue, managing a team of eCommerce specialists, and driving execution to meet and exceed sales targets. The ideal candidate combines analytical rigor, creative problem-solving, and strong leadership to unlock growth across multiple platforms.

This is a highly cross-functional role that partners closely with Marketing, Development, Customer Service, Operations, and Finance to deliver best-in-class customer experience and profitable growth.

Responsibilities

Own total revenue/margin performance across: Retail eCommerce (e.g., Lowe’s, Home Depot, etc.) Amazon (US, CA, MX), D2C website (US, CA, MX)

Develop and execute strategies to meet and exceed revenue and profitability targets

Build and manage channel-level forecasts, KPIs, and performance dashboards

Identify growth opportunities across channels

Analyze key metrics including

Conversion rate (CVR)

Traffic & acquisition channels

Average order value (AOV)

Contribution margin / profitability

Customer retention and lifetime value (LTV)

Work with development and marketing teams to build a culture of test-and-learn (A/B testing, pricing tests, content optimization)

Lead and develop a team of eCommerce specialists across each channel

Set clear goals, priorities, and performance expectations aligned to company objectives

Drive accountability through regular performance reviews and business updates

Coach team members to improve analytical thinking, execution, and ownership mindset

Requirements

5–8+ years of experience in eCommerce, digital commerce, or online retail

Experience managing multiple channels (DTC required, Amazon, Retail eCommerce, highly preferred)

Proven track record of driving revenue growth and hitting targets

Experience managing team members

Analytical mindset comfortable working with data, dashboards, and KPIs

Strong leadership able to motivate and develop a high-performing team

Ways of Working

This is a full-time Hybrid role (3 Days in-office, 2 Days Work-from-home) with standard working hours Monday through Friday from 7:00 A.M. to 4:00 P.M.

Benefits

401K, Medical, Dental and Vision

Flexible Spending and Health Savings Accounts (FSA/HSA)

Life insurance

Paid Time Off

Parental Leave

Hybrid/Flexible Work Schedule

Compensation: $125,000 - $165,000 annually, based on experience and qualifications.

Company	Evolution Power Tools
Location	Chicago, Illinois
Type	FULL TIME
Niche	Full-time
Salary	$1,25,000 – $1,25,000 / yr

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