Digital Marketing Automation Manager

Manulife · Boston

FULL TIME$92,475 – $92,475 / yr

Job Description

Digital Marketing Automation Manager John Hancock is seeking a Digital Marketing Automation Manager to help advance our marketing automation, personalization, and customer engagement capabilities through a blend of strategic thinking, technical expertise, and operational excellence. Reporting to the Director of Digital Marketing Strategy, this role serves as a subject matter expert in Adobe Marketo and marketing automation, partnering across the organization to design scalable customer journeys, support personalization initiatives, and optimize marketing operations. The role combines strategic planning with hands-on expertise, translating business objectives into automation solutions that improve customer experiences, drive measurable outcomes, and enhance our marketing technology capabilities. This position is ideal for someone who enjoys solving complex business challenges, influencing stakeholders, and helping maximize the value of automation, data, and personalization across the customer experience. Why this role matters: As customer expectations continue to evolve, personalization, automation, and data-driven engagement have become critical enablers of business growth and customer experience. This role helps advance John Hancock's digital marketing capabilities through scalable automation, expanded personalization, and operational excellence while ensuring our marketing technology ecosystem continues to meet evolving business needs. The Digital Marketing Automation Manager serves as a strategic partner in translating marketing strategy into execution, helping deliver more relevant, measurable, and impactful customer experiences. Position Responsibilities:

Marketing Automation Strategy & Leadership Platform Ownership & Architecture Personalization, Journeys & Customer Experience Measurement, Governance & Operational Excellence

Required Qualifications:

5 -10 years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines Deep expertise administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making Experience managing integrations between marketing automation platforms, CRM systems, customer data platforms, and related MarTech solutions Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment

Preferred Qualifications:

Experience working with or exposure to Adobe Experience Cloud technologies, including Adobe Customer Data Platform (CDP), Adobe Experience Platform (AEP), Adobe Analytics, or Adobe Target a plus Experience with Salesforce, Customer Data Platforms, or enterprise marketing technology ecosystems Adobe Marketo Engage Certification and other relevant Adobe certifications Experience establishing platform governance frameworks, operating models, or centers of excellence for marketing technology Familiarity with AI-driven marketing capabilities, customer decisioning platforms, and advanced personalization strategies Working knowledge of APIs, HTML, CSS, Velocity Scripting, or related technical concepts Experience within financial services, insurance, healthcare, or other highly regulated industries

When you join our team:

We'll empower you to learn and grow the career you want We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words As part of our global team, we'll support you in shaping the future you want to see

Referenced Salary Location Boston, Massachusetts Working Arrangement Hybrid Salary range is expected to be between $92,475.00 USD - $160,290.00 USD Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location. Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence. Company: John Hancock Life Insurance Company (U.S.A.)

Company	Manulife
Location	Boston
Type	FULL TIME
Niche	Management Occupations
Salary	$92,475 – $92,475 / yr

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Digital Marketing Automation Manager

Job Description