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A.P. Keaton · Hauppauge, New York
Valid Driver's License (Required)
Reliable transportation and willingness to travel throughout assigned territory (Required)
Minimum 2 years of merchandising, retail, beverage alcohol, CPG, or related field experience (Preferred)
Ability to work independently and manage a territory effectively
Proficiency with mobile reporting applications and digital platforms
Position Overview
The Merchandiser is responsible for maximizing brand visibility, merchandising execution, and retailer engagement across a designated territory. This role serves as the primary field representative for assigned accounts, ensuring merchandising standards are maintained while identifying opportunities to grow brand presence, strengthen retailer partnerships, and drive sales performance.
The Merchandiser will execute against A.P. Keaton and client objectives while supporting the implementation of the Perfect Store framework, a global execution standard focused on availability, visibility, assortment, pricing, and display excellence.
The ideal candidate is highly organized, self-motivated, relationship-oriented, and passionate about delivering best-in-class execution at retail.
Our goal is simple: Win in the Off-Premise.
Key Objectives
Maximize brand visibility across key retail accounts and retailer partners
Strengthen relationships and merchandising representation throughout the retail liquor store universe
Execute against Perfect Store standards to improve retail execution quality
Develop a strong understanding of market dynamics, challenges, and opportunities
Establish a credible feedback loop from the trade to support future activation and programming
Identify opportunities to improve merchandising effectiveness and drive sales growth
Key
Account Management & Relationship Building
Service and maintain approximately 75–100+ target accounts within an assigned territory
Establish consistent account visitation frequency to strengthen retailer relationships
Identify merchandising, display, and programming opportunities within assigned accounts
Serve as a trusted resource for retailers and trade partners
Build productive relationships with store owners, managers, and key decision-makers
Identify opportunities for incremental displays, merchandising placements, and promotional execution
Merchandising & Execution
Deliver, build, install, and maintain displays and point-of-sale materials
Execute merchandising programs in compliance with all applicable laws and retailer requirements
Ensure shelves, displays, and promotional placements are visually appealing, fully stocked, and properly maintained
Utilize POS materials strategically to maximize visibility and consumer engagement
Support larger display builds, resets, and special execution projects as needed
Share best-practice execution examples with retail partners
Maintain merchandising standards across all assigned accounts
Availability
Visibility
Assortment
Pricing
Display Execution
Identify and correct execution gaps that impact brand visibility or sales performance
Ensure priority accounts consistently meet program execution standards
Build and maintain displays, case stacks, racks, display enhancers, shelf merchandising solutions, and other approved merchandising elements
Ensure all merchandising activities support client objectives while maintaining retailer compliance
Inventory & Warehouse Management
Manage inventory levels and monitor POS availability within the assigned market
Coordinate with warehouse partners and internal teams to support merchandising needs
Assist with storage, organization, and movement of merchandising materials
Support inventory audits and POS asset accountability
Assist with delivery, staging, and deployment of POS materials throughout the territory
Market Intelligence & Reporting
Store conditions and merchandising opportunities
Competitor activity
Retailer feedback
Activation opportunities
Market trends and challenges
Execution quality
Pricing compliance
Display performance
Assortment compliance
Adherence to merchandising standards
Identify execution gaps
Track key performance indicators
Monitor account performance
Support continuous improvement initiatives
Store footprint
Competitive merchandising activity
Pricing observations
Promotional activity
Distribution opportunities
Retailer feedback
Provide actionable recommendations to improve future programs and activations
Identify accounts willing to participate in pilot programs and innovation initiatives
Submit accurate and timely reporting through company-approved systems and platforms
Complete required photo documentation and execution recaps
Maintain accurate records within company reporting systems
Commercial & Market Insights
Monitor competitive pricing, assortment, promotions, displays, and merchandising activity within assigned accounts
Provide actionable marketplace intelligence to distributor, supplier, and A.P. Keaton stakeholders
Observe shopper behavior and identify opportunities to improve customer engagement
Leverage retailer feedback and market observations to support future programming and activation development
Identify emerging market trends, competitive threats, and opportunities for growth
Share field insights that improve visibility, execution, and overall sales performance
Provide regular feedback regarding customer marketing programs and sales initiatives
Identify opportunities to improve future merchandising solutions, activation programs, and retail execution strategies
Collaboration
Work closely with supplier and distributor sales teams to support sales priorities and execution goals
Coordinate merchandising efforts with broader market initiatives
Communicate opportunities, challenges, and retailer feedback to management
Support statewide and regional merchandising initiatives as required
Participate in market visits, ride-withs, and execution reviews with supplier and distributor partners
Assist in the successful launch of new products, programs, and merchandising initiatives
Collaborate with internal teams to identify opportunities for operational improvements and enhanced execution
Reporting & Administrative
Utilize company reporting systems and digital platforms to document all account activity
Complete required reporting accurately and on time
Submit daily activity updates and required documentation
Submit weekly recaps, photo reviews, and execution summaries
Maintain project schedules and installation timelines
Participate in team meetings, training sessions, business reviews, and coaching discussions
Ensure all account activity is properly documented and supported with quality photos
Launch and manage assigned projects within company reporting systems
Success Measures
Account coverage and visit frequency
Merchandising execution quality
Perfect Store compliance scores
Display placement and maintenance
Retailer relationship development
Reporting accuracy and timeliness
Identification of new opportunities and market insights
Achievement of program-specific KPIs and objectives
Execution audit scores
Growth in display presence and brand visibility
Client satisfaction and account retention
Timely completion of assigned projects and initiatives
Physical
Ability to lift and move up to 50 pounds
Ability to stand, walk, bend, kneel, and climb for extended periods
Ability to transport merchandising materials, POS, and displays
Ability to work in retail, warehouse, and field environments
Ability to load, unload, assemble, and install merchandising materials
Ability to travel regularly throughout assigned territory
Schedule
Full-Time
Some evening and weekend work may be required based on program needs and retail schedules
Why Join A.P. Keaton?
At A.P. Keaton, we help some of the world's leading beverage brands win at retail through best-in-class merchandising, execution, and market intelligence. Our team plays a critical role in building brand visibility, strengthening retailer partnerships, and delivering measurable results in the marketplace.
As a Merchandiser, you will have the opportunity to make a direct impact in the field, influence retail execution, support innovative activation programs, and help shape the future of our clients' brands. If you are passionate about retail execution, relationship building, and creating results in the marketplace, we invite you to join our team.
Details
| Company | A.P. Keaton |
| Location | Hauppauge, New York |
| Type | FULL TIME |
| Niche | Full-time |