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Flow-Tech Systems · Mequon
Marketing Director
Mequon, WI (In-Person)
Position Summary
Flow-Tech Systems is seeking a hands-on performance Marketing Director to lead strategy, creative execution, and brand development across its water treatment technology brands serving markets including Aquatics, HVAC, Data Centers, Industrial, Power Generation, and other developing business segments. This is not a maintenance role; this is a build-it role. You will develop and execute a cohesive marketing strategy that elevates brand authority, communicates measurable technical superiority, and drives engagement across a national rep network and direct markets. You will work directly with Business Development and manage in-house and outsourced graphic designers, with anticipated team growth in 2027. This role is ideal for a design-fluent performance marketer who thrives in technical environments and wants full ownership of brand execution.
Key
Strategic Leadership
Develop and execute a unified marketing strategy across all company brands
Establish brand positioning frameworks for each vertical market
Translate technical performance data into compelling, digestible messaging
Drive data-driven growth by setting ambitious, measurable lead generation and pipeline contribution goals
Create annual and quarterly marketing roadmaps
Performance Marketing & Lead Generation
Design, execute, and optimize multi-channel performance marketing campaigns (LinkedIn, Google Ads, programmatic, retargeting) to generate high-quality leads across verticals
Build and manage end-to-end lead generation systems including landing pages, conversion funnels, lead scoring, nurturing sequences, and CRM integration to support both direct sales and the national rep network
Establish clear KPIs and implement regular reporting/dashboarding to measure and continuously improve marketing effectiveness
Collaborate closely with Business Development to align marketing efforts with sales targets, qualify inbound leads, and shorten sales cycles through targeted content and offers
Test and iterate on creative, messaging, and offers using A/B and multivariate testing to maximize lead volume and quality at scale
Brand & Creative Direction
Lead visual identity consistency across all brands
Oversee development of brochures, case studies, technical literature
Direct and execute website updates and brand messaging improvements
Maintain high visual and messaging standards across all touch points
Content & Market Presence
Create high-converting technical content assets (webinars, guides, case studies, calculators) optimized for lead capture and SEO
Develop case studies highlighting measurable system performance
Develop consistent digital communication cadence
Coordinate brand storytelling across verticals
Team Leadership
Manage and mentor in-house graphic design team
Build scalable creative workflows
Evaluate future marketing hires as the department grows
What Winning Looks Like (18 Months)
Clear, documented marketing strategy executed across all brands
Updated literature suite for each vertical
Regular technical content distribution across digital channels
Stronger alignment between sales and marketing messaging
Elevated industry presence at key trade events
At least 5–10 years marketing experience, ideally in technical or mechanical industries
Ability to translate technical performance into clear value propositions
Strong visual and aesthetic judgment
Proficiency in Adobe Creative Suite, Figma, or similar
Comprehensive health, dental, and vision insurance
401(k) with company match
Paid time off and holidays
This role is designed for an up-and-coming, high-capacity marketing leader who wants ownership, autonomy, and the opportunity to shape a multi-brand industrial technology platform. If you want to build something meaningful instead of inheriting bureaucracy, this is that opportunity.
Details
| Company | Flow-Tech Systems |
| Location | Mequon |
| Type | FULL TIME |
| Niche | Full-time |