Location: Karachi (On-site)
Employment Type: Full-time
Application Requirement: There will be a Screening Test
About Lumida:
Lumida is a modern wealth advisor and Wealth Architect for owners and creators.
Our mission is to make money intelligent. We bring investing, trust and estate planning, and tax strategy together in a single wealth architecture—helping clients grow, protect, and transfer wealth with greater intention.
Our investment platform spans public markets and differentiated alternatives including select pre-IPO opportunities for qualified clients. Our approach is institutional in its breadth, non-consensus in its thinking, and deeply personal in its application.
Lumida is a tech-first, AI-native firm built by a technology founder. We are making significant investments in proprietary AI Services that identify opportunities across a client’s financial life, strengthen investment research, automate client-service workflows, and help our advisors deliver faster, smarter, and more personalized advice.
Our team shares the mindset of our clients: curious, original, and driven to build what does not yet exist. Lumida is venture-backed, with investors including former SEC Chairman Arthur Levitt, and supported by a leadership and advisory network with deep experience across investing, technology, and financial services.
Lumida’s differentiated, non-consensus insights reach a broad audience through our podcast, newsletter, and social media, with recognition across major outlets including The Wall Street Journal and CNBC. Lumida Wealth
What you will own
Ownership is the core of this role. These are the areas where you are the person accountable, not a contributor waiting for instructions.
- AI avatar and character content. You build and maintain avatars, AI presenters and recurring characters, and keep them consistent in look, voice and story across every piece.
- The content generation engine. You design and run the workflows that take a concept to a finished image, video or post, using the best tool for each step.
- Creative direction for AI-made content. You set the standard for hooks, covers, thumbnails, scripts and story structure, and you decide what is good enough to ship.
- Pipelines and SOPs. You build repeatable systems and document them so a teammate can run them without you.
- Opportunity discovery. You track new models, tools and formats, test them quickly, and bring the team ideas worth acting on, with a working example.
Responsibilities
Create
- Produce AI-generated images, video, avatars and written content that tell a clear story and stop the scroll.
- Write hooks, scripts, captions and headlines, and design covers and thumbnails that earn the click.
- Develop recurring formats and series, not one-off posts.
- Use Claude, ChatGPT, Meta Muse and Perplexity for ideation, research, drafting and refinement, and know which tool fits which job.
Build
- Design end-to-end content generation workflows, from brief and prompt to generation, edit, review and publish.
- Connect tools, automate repetitive steps and improve speed and quality over time.
- Write and maintain SOPs, prompt libraries and templates that the wider team can use.
- Keep character, brand and visual consistency across outputs and tools.
Lead
- Take projects from idea to delivery with minimal direction, and flag risks early.
- Propose new content ideas, formats and experiments each week, and run them.
- Review results, learn what performs, and change the approach.
- Raise the team's AI skill by sharing workflows, teaching others and setting quality standards.
Collaborate
- Work with leadership, marketing and the studio to turn priorities into content.
- Make sure all content respects brand guidelines and applicable compliance requirements for financial content.
Requirements
- 4 to 5+ years of experience in content creation, creative production or digital media, with a track record of shipping work.
- Strong Writing & Storytelling Skills: You should be able to write like a Disney Producer. You do not depend on AI to write.
- Deep AI fluency. Hands-on command of Claude, ChatGPT, Meta Muse and Perplexity, and a clear view of what each does best.
- Specialist skill in AI avatars and AI content generation across image, video and voice, with a portfolio to show it.
- Storytelling and writing. Strong instincts for narrative, hooks and covers, and writing that is clear, sharp and on-brand.
- Technical proficiency. You are comfortable with advanced prompting, multi-tool workflows, automation and troubleshooting when outputs fail.
- Pipeline and SOP skills. You have built content workflows before and documented them so others could run them.
- AI-native working style. AI is the default way you work, not an add-on, and you keep learning as the tools change.
- Ownership and initiative. You have led projects or initiatives, made decisions without being asked, and followed through to results.
- Startup experience. You are comfortable with ambiguity, speed, changing priorities and wearing several hats.
Nice to have
- Experience with Higgsfield for AI video, image and avatar generation.
- Working knowledge of Adobe tools such as Photoshop, Premiere Pro, After Effects or Firefly.
- Working knowledge of Canva for fast layouts, covers and social templates.
- Experience with video editing, motion graphics or sound design.
- Familiarity with finance, investing or other regulated-industry content.
- Experience using no-code or low-code automation tools or light scripting.
Who thrives here
- You treat the work as yours. When something is broken or missing, you fix it or build it.
- You see an opportunity and bring a working example, not just an idea.
- You are creative and technical in equal measure, and you do not see those as opposites.
- You move fast, test often and keep what works.
- You write things down so the team does not depend on your memory.
- You take feedback well and hold a high bar for your own work.
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