About the Role
We are looking for a GTM Expert to own and drive growth targets across our digital products. You'll execute high-impact campaigns, optimise funnels, and scale revenue through organic, paid, and outbound channels. This role is ideal for someone who thrives on setting targets, running experiments, managing teams, and delivering measurable outcomes.
Responsibilities
- Own and drive end-to-end revenue funnels across acquisition, activation, retention, and monetisation
- Take full accountability for key growth metrics: CAC, LTV, ROAS, and conversion rates across funnel stages
- Plan, launch, and optimise paid acquisition campaigns across Google Ads, Meta Ads, and LinkedIn Campaign Manager with a strict focus on profitable growth
- Plan and prioritise digital marketing initiatives across LinkedIn, X, Instagram, TikTok, YouTube, Reddit, Quora, Discord, and other relevant platforms
- Develop and execute UGC content marketing strategies to drive authentic brand awareness and product growth
- Lead sprint planning and delivery on ClickUp, assigning tasks, reviewing progress, and running sprint retros across the sales and marketing team
- Oversee the team's outbound sales activity including cold email, cold calling, and influencer outreach to ensure quality and pipeline impact
- Review and provide feedback on the team's SEO articles, ad creatives, social media posts, and community engagement across Reddit, Quora, and Discord before anything goes live
- Design and execute SEO and AEO strategies that generate high-intent traffic and revenue
- Lead product launches end-to-end covering positioning, messaging, distribution, and iteration
- Partner closely with product and engineering teams to prioritise features based on revenue impact, with enough technical understanding to translate objectives into specs the team can act on directly
- Help build, manage, and upskill a high-performance sales and marketing team over time
Requirements
- 1 to 4 years of experience in product marketing, growth, demand generation, or GTM strategy
- Proven experience as an early GTM hire at a 0 to 1 or 1 to 10 stage startup
- Demonstrated success driving revenue, not just traffic or engagement — metrics required
- Hands-on experience in digital marketing including SEO, paid media, email marketing, content marketing, and social media growth
- Strong understanding of US and EU buyer psychology, pricing expectations, and messaging nuance
- Deep understanding of B2B SaaS funnels and unit economics: CAC, LTV, payback periods, and conversion optimisation
- Hands-on experience with SEO and AEO strategies that convert into revenue using Ahrefs, Google Search Console, and PostHog
- Hands-on experience with paid campaigns delivering measurable ROAS using Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
- Hands-on experience with Apollo.io for lead list building, sequence management, and outbound targeting
- Strong execution ability across both strategy and hands-on implementation
- Excellent copywriting and communication skills with native-level fluency for US and EU audiences
- Hands-on experience with ClickUp and AI tools including ChatGPT, Claude, and Cursor
- Preference will be given to candidates who can show portfolios of digital products they have generated revenue for
- Strong Plus: Prior experience with open source tools, libraries, or AI-powered apps for go-to-market purposes
- Nice to Have: Familiarity with Figma, Canva, or Adobe After Effects for creative direction
- Nice to Have: Experience with AI video tools such as Kling, Seedance, or Runway
- Competitive salary based on experience and performance
- Direct ownership of revenue and growth outcomes for cutting-edge digital products
- Build and scale GTM from 0 to 1 in a high-growth category
- Direct collaboration with founders and leadership
- High autonomy, fast execution, and meaningful impact on company trajectory
- Performance bonuses tied to revenue growth milestones
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