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Brooks Safety Solutions LLC · Charlotte, North Carolina
About the Role
The Web & Marketing Analytics Specialist helps the company and it’s brands to make data-driven decisions by analyzing eCommerce, campaign performance, customer behavior and market trends. This role plays a key role in optimizing marketing strategies, prioritizing focus areas to improve ROI and supporting business growth through actionable insights. This role works closely with eCommerce, marketing and sales teams to ensure attribution tracking, data accuracy and strategic alignment.
Key Responsibilities
Create, analyze, and distribute regular website analytics measuring user, customer, and sales growth
Analyze marketing campaign performance across digital, social, email and traditional channels
Develop dashboards and reports to track KPIs, conversion rates and customer engagement
Interpret data to identify trends, opportunities and areas for improvement
Collaborate with marketing teams to design A/B tests and measure campaign effectiveness
Monitor website traffic, user behavior and attribution using analytics tools
Present insights and recommendations to stakeholders to guide marketing strategy
Maintain data integrity and ensure consistency across platforms and reporting systems
Qualifications
Required
3–5 years of experience in web and marketing analytics.
Excellent analytics skills
Hands-on GA4 and tag management experience (Google Tag Manager, Google Search Console, Google Data Studio).
Strong reporting and dashboarding skills; ability to translate data into clear recommendations for non-technical stakeholders.
Ability to leverage AI for scalable reporting and analysis
Preferred
Experience with Microsoft Customer Insights Journey
Experience with Shopify
Experience with HubSpot a plus
Experience in a shared services model or supporting multiple brands/companies
Experience with distribution, industrial, or B2B pricing including multi-channel strategy
Experiencing working with Digital Marketing agencies
Skills and competencies
Strong Organizational, communication, and presentation skills
Proven ability in handling concurrent projects with attention to detail and accuracy
Ability to translate analysis into clear, actionable recommendations for non-analytical business leaders.
High attention to detail and commitment to accuracy
Highly organized with the ability to manage multiple projects and requests without dropping deadlines
Strong verbal, written and presentation skills
Details
| Company | Brooks Safety Solutions LLC |
| Location | Charlotte, North Carolina |
| Type | FULL TIME |
| Niche | Computer and Mathematical Occupations |